Marketing Trends To Watch in 2021

The new pandemic of COVID-19 has changed how corporations operate.

Let us look forward to continued marketing growth, emerging marketer technical advances, and innovative ways to recognise and connect with clients.

We also seen more online purchases, and many staff will continue to function remotely or in a hybrid environment for the majority of next year.

What are the new marketing trends for 2021 that your brand certainly needs to remember in order to engage and retain your clients and generate more traffic, leads, and sales? 

We have described aspects that will encourage the savvy executives of next year to invest their time and money. If you don't know where to begin with, start with these trends, because these industry trends could prove the best bang for your brand's marketing buck.

Here are the industry's top marketing trends to look out for in 2021. 

Increase in Social Commerce

It's no secret that the largest and most beneficial medium for online marketing is now social media. Social commerce is going to become one of the biggest marketing and eCommerce trends of the coming year with the Facebook stores, Instagram shops, and Pinterest shopping ads and catalogs!

People use instant messaging services such as Facebook Messenger, WhatsApp, and Telegram every day. This is why these are excellent tools for retailers to engage with their audience.

Repurposing Content On Different Platforms

With an emphasis to create engaging content with fewer resources, it makes sense that next year will give a stronger focus on repurposing content across platforms. You want to share it with as many individuals as possible when you spend time and money creating high-quality, engaging content. Repurposing is the easiest way to do so!

Content teams will continue to work out how to use content from webinars, round tables, podcasts, and conferences to make an efficient pool of content efficiently in 2021. 

Which brands are winning at repurposing content? 

It's inevitable that if Marvel, owned by Disney, is good at repurposing content, then its parent company will also do that. 

And they show us some great ways to use 'old content' with Disney, then to repurpose it, as well as to do it with brand new content.

If we take a classic character like 'Winnie the Pooh' as an example, the content of the original films (first released in 1966) is being repurposed to help promote the release of the new film for fans of all generations.

Community Building Capacity

This year, Building Communities was a push for marketing teams, particularly with the emergence of Slack communities across technology and the focus during the pandemic on personalization in marketing.

However, the creation of communities explicitly around content sharing and growth would allow marketing teams to continue to expand their reach.

Marketing focused on events will be superseded by group marketing! 

The Voice Search Trend

Today, not only is voice search a feature of the Google algorithm, it also decides current search results. Voice search queries frequently display different results than a user-typed text-based search.

For businesses, retaining their SEO with voice search components and engaging their clients who turn to that medium is a good idea. 

Live Videos

We've already seen the rise of video as an interaction tool, and now the trend is to stream live video content across several established platforms - Instagram Stories, Facebook Live. 

Watching a live video is favored over reading a blog or social post, and shoppable video content is starting to have a greater effect on the actions of buyers.

Interactive 360 videos and improved one-on-one camera experiences are some developments that can improve each of these viewers' experiences.

Automation of Ads

Right now, marketing automation is seeing tremendous progress. More and more companies are embracing the idea of workflow automation to streamline their marketing processes that would otherwise take too much time to do manually.

Are you going past just automating your email marketing operations? Or can you handle every lead and client perfectly if you are growing your business? 

Customers come to your business through a variety of channels. In any of these platforms, monitoring individual behaviors and interaction poses an enormous challenge, which is why most businesses turn to market automation software to capture, analyze and respond to consumer data in a way that facilitates continuous movement through the sales funnel.

More of Brand Activism

With the rise of political activism across many social and environmental issues across the globe, it is no wonder that we are seeing a major increase in brand advocacy and socially conscious businesses. 

In 2020, with many campaigns gaining tremendous traction, brands and corporations have begun to be more outspoken about their ideas and beliefs. Big brands like Reebok, Nike, Netflix, and many more took a stand in 2020 to support the Black Lives Matter campaign, endorsing their social media stance. And by funneling their advocacy into branding, and even goods, some companies have taken it even further.

Time To Implement These Trends

Digital marketers are also struggling just to keep up with continuous updates, new strategies, new marketing trends, and improvements to algorithms. It is a crucial part to be mindful of new marketing trends to stay on top of the game.

So, as you can see, in the marketing world, things are moving quickly. In 2020, among the most influential trends will be AI technology, video, voice search, and interactive content. There is no time for a company to stand still because of today's demographics and more tech-savvy customers want brands to interact with them in new and exciting ways that make it easier for customers as well.