What are the parts of brochures for tourism that you should keep in mind
However, if you are a beginner, it is not as obvious of course and you may want to know about these important parts before you design something for tourists. Let me list down these important parts for tourism brochures for you. Knowing these will help and you will not have any problems in designing.
1. The promotional cover – The first and most important part of a custom brochure for tourists is the promotional cover. Of course, most tourists want to be wowed and amazed at what they see on the cover. Thus, you must always go all out with your covers to get the best and most attractive cover design that you can get. Try to get the best full color pictures, with most artful and attractive text that you can find and compose. It is crucial for your covers to catch the eyes of tourists, so that they can begin to read the more important details inside. So do not forget to compose and deploy the best promotional cover that you can.
2. Displayed benefits – The next most important part is the displayed benefits. After the cover, you must tell the reader what they can get or what benefits they gain when they read through and try to understand your color brochures. Usually, you should be displaying the best benefits that they can get when they visit your tourist destination or service. Take note though that your tourist readers must not only learn about these things though, they must also FEEL that they should want those benefits.
Do this by displaying not only the benefits themselves, but also the lifestyle and the image that your tourist service or destination provides. This gives them the extra incentive to not only go to your destination, but also to “become somebody” or to “do something amazing”. This is an important part so be sure you help develop the benefits and image of your destination through the brochure designs this way.
3. Extra information and trivia – It is also good to include other extra information and trivia about your tourist service or destination. The history, timeline and even titbits of statistical data are good interesting points to consider for a tourist. When they read about these things in a color brochure, they usually tend to finish reading it as they get hungry for facts. So do not forget to gather research and print interesting data about your industry and business in.
4. Options and prices – Of course, it is important to give your readers their options and the prices involved with your tourist service or destination. You should always put in accurate prices and values so that the readers will not have to go elsewhere for information. This also helps them decide immediately if they want to avail of your tourist service or not. Believe me, even if your rates are expensive, it is good to display most of the most important price and option details so that readers will not get frustrated at the lack of information. Tell them everything and let them decide if it is worth it.
5. Contact Information – Of course, you should not forget the contact information. Do not only include your telephone number of course. You must also include all other contact information such as your mobile number, the email of your company, the website, fax numbers, addresses and other important information such as a twitter account or Facebook page. This not only helps people contact you in the most convenient way for them, but it also establishes your credibility as a valid service or destination.
6. Location map and directions – You should also not forget to put in location maps and directions to your tourist service or business. You would not want to get potential customers lost right? So make sure you add a map and text directions to make things clear to them.
7. Call to action – Finally, you must also have a call to action element. Statements that tell people what they need to do, almost certainly help you succeed in letting readers respond. Words like “buy now”, or “until supplies last!” are big attractors for immediate action, leading to an increased chance of success.
Great! Now you know all the important parts of a custom brochure for tourism purposes. Just make sure you include these parts as you go through brochure printing to have the best output to use in your business.
