As a marketing tool, promotional umbrellas have always been a firm favorite with companies wanting to expose the public in general, or a particular target market, to their brand. Because of this, you will not be surprised to find how many different variations there are on the traditional branded umbrella.
The obvious uses for promotional umbrellas chosen by companies to advertise their brand is normally the classic “golf umbrella” with panels of two alternating colors (one normally being white) and the logo printed on the lighter-colored panels – either on one only, or on alternating panels. Classic, classy and not too busy.
However, if it's a real statement you are looking to make, you can have your umbrella printed over the entire shade area – in full color, as busy as you want. It's certainly eye-catching, but sometimes the “busy-ness” of the image takes away part of the message you are trying to get across. You need a very good design for this to be effective. It can sometimes be an overstatement and the brand or logo of your company can be lost in the myriad of images and colors on the promotional umbrella.
Another type of umbrella that is becoming increasingly popular is the outdoor fabric umbrella, often used in restaurants to advertise products allied to that industry. The logo, simply and well-positioned on the outdoor promotional umbrella, carries a strong and effective message to the buying public.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
