How to conduct direct mail marketing using postcards directed towards rich consumers
It requires a more specific kind of design and printing process to attract those rich consumers with color postcards. They need that extra special attention so that you can be sure you get those more judging and rich eyes to pay attention to all the things your marketing materials have to say. Let me show you how to effectively market to those rich people using color postcards. Below is a list of tips to help you get started easily.
1. Give them a professional picture – When marketing to rich people, your cards should NEVER have the typical stock photographs or clip-art designs. The only way to succeed with those custom postcards is to give those markets a professionally made picture. This means not only using high resolution, full color images, but also composing those particular images in a professional and artistic manner. If you cannot do this yourself, it is best to hire a professional to do it for you. This will give you the best professional results with your designs, maximizing your impact with those richer demographic.
2. Impress them with your material – Also, most of those rich markets are very particular with the material quality of the prints that they receive. Try to give them a cheap card and they will most definitely just throw it away. So do not just print cheap marketing tools towards aimed for the rich market. Impress them with the materials by adopting high quality paper with additional glossy coatings and high performance inks. The more impressive those materials are, the more expensive looking those prints should be. This should be the key to help your prints capture their attention.
3. Compose marketing copy with real value – Another key factor to get those rich consumers to pay attention is by composing a marketing copy that has REAL value. Do not just praise your product, service or concept. Compose content that actually helps your readers. You can give them some tips, directions or even simple references that help them learn or realize something. Adding this real value render importance and meaning helping to your material and will get their attention.
4. Use a cunning call to action – Finally, for an effective direct mail postcard to work, you must call your readers to action with your marketing message. To have the high-class market act on your message, you must be a bit more cunning and treat those readers as VIPs. Use special content that tell them how exclusive your offer is and how they will benefit a lot more if, they respond earlier. Emphasize your product or service, saying that such is a great part of their high-class lifestyle and they need to buy such or avail of them. Having a more cunning marketing message makes it more effective.
This is how you do postcard direct mail marketing to rich people. Use all the tips above to effectively create the best marketing campaign and get those tough but rich demographic.
