Postcard Marketing Tip: Achieving a Balanced Design

In postcard marketing, the design of your cards is an important consideration that you need to focus on. A good design will dictate how your customers will respond to your materials. The better and more impressive the design is, the better the response will be. As such, the importance of a good post card design can not be emphasized enough.

But of course, coming with the perfect design doesn’t always come easy. You need to consider several factors to guarantee that you postcards will look impressive and compelling. In most cases, you need to focus on creating a balanced design.

Just what is a balanced design?

When we say balanced design we are actually referring to the layout. All sides and elements of your cards should work together. The design should not look heavy on one side and light on the other. There should be an even distribution of the design and weight across the page. If you will use images in your cards, be sure to distribute them evenly on different parts. Keep in mind that an image adds a significant weight on the design, and if they are not placed evenly, they can ruin the entire look of your cards. Likewise, texts can block or compliment an image. They can be use to create a balanced look, so put them evenly across your card.

When you need to highlight certain parts of the design, you need to be very careful. You need to highlight the part nicely so they don’t look too bold and strong. As much as possible, you need to subtly draw focus on the element you want to emphasize. Here are some techniques to help you highlight the right way:

- Make use of a large font to make the text stand out instantly. This will tell the readers where to focus when reading your card.

- Use different colors. Using a different color for the message you want to highlight will help you create immediate impact. The bolder the color, the easier it is for people to know where to concentrate on.

Play with colors and fonts and you can surely create the impression you want. The right technique will surely draw readers to your message and to your card.

Of course, a balanced design would require impeccable readability of your postcards. It is important for your readers to understand your message at one glance. You need to make your message readable and easy to understand. Avoid using fancy words that will only confuse your readers. Also, avoid using long sentences as this won’t help make your message legible. Just focus on deliver your message clear and brief.

It would help if you can give an overview of the benefits you provide which people can read easily. Once you the attention of your customers, it would be easier for you to tell them more information about your business. Just make sure that there is a strong call action included in your message so customers will be encouraged to make inquiries at once. So, focus on making sure your message is seen and read quickly. Remember, you only have a limited time to connect with customers as they flip through their mail.