Postcard Marketing to Existing and New Customers

It’s certain that direct mail campaign is an effective marketing strategy. It may be old school but it is among the trusted strategies today. Among the valuable direct mail materials you can use is the postcards. Sending postcards to your target customers is a simple yet effective way of reaching out to as many customers as you want. When designed effectively and sent consistently, marketing will be quick and effortless.

You need to remember though that there are two kinds of post card marketing campaign: one is to draw in new customers and the other is to keep existing customers buying over and over again. It may seem more important to draw in new customers, but if you look at it closely, it would be much easier and profitable to encourage repeat customers. After all, they already know the quality of your products or services. It would be much easier to convince them to buy again compared to convincing new customers to buy from you.

You can start by mailing your cards to customers who have bought from you but have somehow stalled from buying. Design a card that is aimed specially to them. So, how do you design your cards to convince past customers to buy again? Here are some ideas:

- You can print discounts at the back of the card. Say a 5 % or 10 % discount for every purchase or a buy one get one free offer. This is surely a great way to encourage repeat sales.

- You can also put redeemable gifts which they can redeem when they visit your store or they buy from you.

- If you do business online, you can print bar codes in your cards which your customers can simply encode online when buying from you.

- You can also put a subscription form at the back. Simply ask your customers to send back the form for a free subscription.

- A survey from is also a good addition to your cards.

After that, you can then market to new customers. But remember that you need to plan carefully in order to ensure that you are targeting the right audience.

The question now is to whom do you mail your cards? This can be a tricky question especially when targeting new customers. You need to find out if people meet your target demographics. After all, you can’t expect to attract customers when you are selling gadgets to people who are 50 to 60 years of age. They are certainly the wrong market for your business.

When you have created the right list, you can start mailing to say ¼ of your list in the first mailing and the next ¼ the following week and so on. But remember that when you are doing a segmented mailing campaign, make sure that your cards look and feel the same. Be sure that your logo is in the same place and you use the same font and color. This is to help promote branding and recognition.

Keep in mind that you need to send your postcards to the same customers over and over again. You can send them different messages but the cards have to look and feel the same. If you do this effectively, you can be sure that your campaign will build credibility for your business.