Postcard Printing: Low Cost Approach to Marketing

These days, social media, search engine, and smart phones are not the only way to market a business. Even the basic marketing tools that have been used by the first business owners are still effective these days. If you are looking for an easy to use and time-proven marketing tool to promote your business, you can always make use of postcards.

Business owners have trusted these simple cards for a long time now. Why? Because they are easy to use, easy to read, and provides quick results. With most businesses focusing on online marketing these days, using post card marketing gives you less competition. This allows you to stand out in the eyes of your target customers. What’s great with sending these cards is that your competitors won’t know what you are up to. Unless they are included in your mailing list, you get to keep your promos only revealed to your customers and prospects.

Post cards also work for any business. Whether you are an online or offline store, you can use post cards successfully. With a simple yet eye-catching card, you can easily deliver your message to your customers and prospects. It’s important though that you include a tracking code in your cards to keep track on the success of your cards. If you have a web site, include it in your cards. This would help drive offline customers to your web site.

It would help to carry out a test campaign first to see how effective your cards will be. You can select some your target customers to send your cards. If the response is good, you can them increase your mailing gradually. If you can be sure to get good response from your cards, don’t be scared to send out a full campaign. It would help if you can create a personal appeal to the design and message of your cards so people can better relate to them. Also, make sure you have the right mailing list so you don’t waste your investment in unprofitable customers.

Here are some helpful tips and ideas in making sure your post cards work:

1- Be sure to mail your cards using first class mail to ensure they reach your customers quickly and in good condition. It won’t cost you a lot of mail through first class, but just the same ask your local postal company for their rates.

2- Never try to close sales directly with your cards. That is a sin in post card marketing. Instead of closing a sale, use your cards to motivate your customers to call you or visit your web site. When they do call you, that’s the time you make your sales pitch and try to close a sale.

3- If you send cards today, be sure to do follow up mailings. Don’t just send one card and quit. It is cheap to produce post cards so you don’t have a reason not do repeat mailing. Keep in mind that people have to at least see your postcards six or seven times before they will decide to buy your products or services.

4- Create messages that are sharp and compelling. They have to grad attention, generate interest, and produce action. It’s best if you can make your message clear and short so people get to understand your message at first glance.