Postcard Public Relations Guide

Throw out those because I am going to teach you here the real deal when it comes to postcard printing for public relations. Postcards are a great tool to help big public relations campaign. While certainly TV Ads, Radio Ads, posters and brochures carry the weight of the whole campaign, postcard printing is the great supplement that plugs in the holes of the process.

To help you utilize postcard printing effectively for your Public Relations campaign, here are the important concepts and tips that should get you started. Just read the items below carefully to really learn the mechanics of a postcard public relations campaign.

1. The best targets for postcard PR – The best targets for your postcard public relations campaign are those audience demographics that really matter. While certainly a mass sending campaign is possible, you will want to optimize your deployment to only those that are actually hungry or responsive to what you will be saying. This means doing market research and figuring out the right age range, sex, economic status and overall social segment that you will be gearing for. You will want to get their addresses specifically so that each color postcard has a high degree of success.

2. The best times for postcard PR – You will want to time your postcard P.R. campaign right. You don’t want to send those postcards at the wrong times where they will just be ignored. That is why typically, you will want to send Public relations postcards around a month or so before a set event, holiday or season. Doing so factors in the mailing times for your postcards (all over the world if need be), getting them to the right people precisely at the right times. The more accurate your sending process is, the more impact those color postcards should have.

3. The best designs for postcard PR – The best designs for public relations postcards are not only the ones that are most beautiful. When it comes to public relations, you’ll want to use color postcards that appeal to the heart of your audiences. The designs must have elements that readers like or want, and it must present them in a way that leads to promoting your company or product. It has to be cunningly directed to convince readers that they can get benefits from using, buying or working with your product, service or company.

4. How to print the best postcards for PR – To print the best color postcards for public relations, you must always be aware about the paper materials. The paper is the foundation o f your color postcard and it must be made of high quality grade materials to make the designs look great as well as to make the postcard last long. So you must always be aware of your postcards options. Does your postcard printer offer different paper weights, coatings and textures? Ask and try to choose the best quality ones that will help with your postcard P.R.

5. Being effective at postcard PR – Now you know all the essentials of a good color postcard, and by default the best elements of a good postcard public relations campaign through direct mail marketing. You should note however that to be really effective with your Public Relations, you should always gather data.

By data here, I mean performance data on your color postcards. Try to see how many good responses you get from each individual postcards. Setup monitoring process, tests and checks so that you always correct mistakes and improve each batch of postcard printing. The more you know, the more you can adapt your postcard public relations campaign.

Now you know all the important essentials for a good public relations campaign using custom postcards. All these elements should come together for your color postcard tool to help your P.R. campaign in a much more effective manner. Good Luck!