When you decide to start postcard marketing for your business, you need to know all basics of postcard marketing.
When you decide to start postcard marketing for your business, you need to know all basics of postcard marketing. For postcard marketing, you need to know about the printing cost, postage cost, postcard stamps, postcard paper, postcard ink and printing quality etc. So, when you want to try postcard marketing campaign for your business then you also need to know about the postcard stamps and postage costs. It is very important that you should keep your local post office happy.
Postal service member work on your behalf because they help you to deliver postcard to your targeted audience. That’s why you need to inquire about the postage and mailing cost. These are the certain requirements that need to be considered for postcard marketing.
If you are living in US then you should consider the first class mailing service because if your mailing address is wrong then you can update it on your database. There are basically two parts of first-class mail;
· Stamped cards and postcards
· Letters, parcels and flats
So, first let’s talk about the postcard stamp. As there are a lot of mailing requirements set by USPS, it is better that you first check the post office first and get know the whole story of postcard mailing. Your postcard paper quality must be thick. The weight of stamped postcard should be equal to the requirements set by USPS.
You also need to remember the following ingredients of postcard mailing such as;
· The recipient’s address
· How you place the address
· The postal code
· The legal copy of your postcard message
Get one of these steps wrong and your postcard might be on its way right back to your mailbox!
The price of every item increases every year. The postcard price for each single piece is around $0.30. Postcard payment methods used as follows;
Pre-canceled stamp
Meter or permit imprint, or
Adhesive stamp
It's been estimated that about two billion dollars are lost each year on the cost of materials, labor and postage associated with undeliverable-as-addressed mail!
Using a First Class Permit Imprint Indicia
This is where you might see a postcard with a sort of imprinted or stamped permit on it - instead of a normal 'stick on' postcard postage stamp.
Lenin postcard postage stamp
These imprints are called First Class indicia and to get this happening you have to apply for a mailing permit ($150 at last count) at your local post office.
The good news of course is that
A) Your local post office will give you the full story on finding the correct postcard-stamp price
B) Most online postcard printers will know exactly what the postcard postage requirements involve!
All you need to do now is get your postcard designs ready!
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Right mailing list contains the name of your prospects. It helps you to save your money. The direct marketing mailing list is the key factor of successful marketing campaign.