Promotional Pens An Obvious Way To Promote Your Busniess

Pens and mechanical pencils are essential everyday tools that make effective platforms for promoting your business, cause, event, or organization. The easy portability of a pen makes it ideal for promotional purposes. And they have always been a great item to consider when you're looking to promote your business, cause, or organization.

There are a wide variety of pen options available, starting with the stick pen.  Commonly a ballpoint, felt tip, or marker tip with a cap and designed to be disposable, these pens can have their barrels imprinted with a company or organizational name, logo, slogan, or inspirational or motivational message. If the message is aimed at an internal audience – think of safety and customer service messages, for instance – they can be given out at training seminars, meetings, offsite retreats, etc.  Because of their low cost, it's easy to have a large number of these promotional pens printed up and handed out at events and conferences. 

Pens at any price point can be personalized with names and dates of events.  Even in limited print runs, this is still an excellent value; even when one gets above the basic level, the cost for individual units is still very affordable, especially in light of the potential impact.

The array of choices broadens greatly once you move past the entry level stick pen.  There are pens of brightly colored metal and neon hued plastic, with higher quality materials.  Gel point pens begin to show up more frequently here as well.  The special formulation of ink in a gel pen provides an easy flow that offers the expression of a fountain pen with the convenience of a ballpoint. 

Once you move into this next level of available product, more elaborate mechanical workings – such as “click” pens, twist pens, and multipurpose instruments that might include points of red, back, and blue, mechanical pencils, highlighters, laser pointers, and/or PDA styluses – become attractive options for only marginally greater cost.  These pens are usually refillable and have the attractive potential to be used as incentives by salespeople with favored clients, handed out at sales presentations, or given to employees who have been involved in special projects.  These pens can really make a statement as souvenirs of special occasions, events, and programs. 

At the very highest levels of this category are writing instruments made of exotic woods (such as mahogany and ebony) and precious metals (gold, sterling silver, and even platinum).  Such pens can be engraved and include the name of the recipient. Pens in this category are treated and cherished almost as carefully as fine jewelry.

Pens have always offered one of the best opportunities for promotion and marketing for anyone looking to put their message out there.   They provide a good and effective way to get your message into the hands of your clients and other target audiences, offering a great deal of impact for very little initial cost.