Make your office stationery business stand out from the crowd with unique promotional gifts and products.
The second largest consumers of promotional products are office supply companies – and it's little wonder. Since most stationers and office supply retailers offer the same range of products, there are only a few ways to stand out. The most important way, of course, is in establishing and maintaining excellent customer relationships. Those relationships should be based on providing the very best customer service possible – but business gifts that coordinate with the products that you want to sell. Better yet, choose a product that is complemented by the product on which you want to increase sales. Is your intent to increase sales of a particular size of sticky notes? Include a free refillable note dispenser in the right size for that line of sticky notes.
Timing of your Promotional Campaigns
Pay attention to the timing of your promotional campaigns. There are certain types of items that will make a big impression at particular times of year. Calendars and desk pads at the turn of the year, account books just before tax time, loyalty gifts at holiday time – these are all well-timed promotional gifts. Other promotional campaign ideas are timed in the life cycle of the company or of your company. Anniversary promotions, office opening gifts and the like are all great ways to recognize your customers and increase your name recognition at the same time.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
