Combining promotional products with marketing strategies has been proven to increase the effectiveness of any campaign and what better way than with the use of promotional umbrellas.
A recent market research study concluded something that most people in marketing already know. Combining promotional items with advertising in any media increases the positive effect of the marketing message. In fact, promotional items combined with ANY advertising proved more effective in delivering a positive message than the combined power of print, television and radio advertising. When you combine your marketing message with cleverly chosen promotional gifts or giveaways, you increase the effective power of your marketing budget enormously.
Of course, you can't just choose a giveaway willy-nilly. The promotional products that you choose should support your marketing message. It should tie into both your company and your promotional campaign. It must be something that the recipients will find useful and attractive. And you get high marks if it can be used to increase your product or brand's visibility. Business gifts come and go, but among the items that fit the bill – and give you a wonderful hook on which to hang a marketing slogan – are promotional umbrellas. A quick check of the various promotional items businesses online shows that promotional printed umbrellas come in a wide range of prices and styles that could be adapted to fit the company's marketing budget.
Now it's time to stretch your creative muscles. If you've done a good job with the first two steps, you'll already have a number of word associations in mind. In the case of our example, the insurance company that wants to use promotional umbrellas as a symbol of their protection, there are several possible tie-ins. One that stands out above the rest is “We've got you covered”, which plays on both the fact that insurance companies offer cover for your various needs, and the actual function of an umbrella, which is to cover you for protection. Another possibility might be “Protection from Life's Little Storms”, which again plays on the function of the umbrella and the function of the insurance company.
Next time you're looking for a way to tie in a promotional product to a current marketing campaign, think back to promotional umbrellas for ideas on how to use slogans to tie everything up in a neat package and check out the leading promotional gift companies online today for more information.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
