Promotional gifts represent the perfect cost effective way to prospect for new clients for your business.
Promotional gifts serve your company in many different ways, and the items that you choose as giveaways should reflect their purpose. One important way that you can use business gifts that you choose to your business. It's important to make sure that your name is in front of your customer at the point where he or she is thinking about your product. One of the most clever marketing ploys we've seen is the accounting office that sent out a brown paper grocery satchel in December one year. The sack was printed printed with the business name and telephone number along with the invitation to “dump your receipts in the bag and let us sort it all out”. Their business increased by nearly a third for that year.
A second key concept in prospecting is to focus your sales efforts on qualified prospects. One classic way to narrow the field is to send out flyers via a direct mail advert campaign and then concentrate on those who respond to the mailing. You can increase responses by up to 54% by including a useful free promotional gift in the mailing. Packaging it in an unusual package will increase the responses even more, because it plays to the curiosity factor.
A third factor in how successful you are with your prospecting efforts is the site of your giveaway. Direct mail is one option, but there are many other places where you can promote your business with free promotional gifts. Promoting a new juice or beverage? Set up a booth to hand out icy cold samples on the beach, each one wrapped in a snug beverage cooler sleeve. Or toss out Frisbees with the name of the beverage imprinted on them in the park to get everyone talking about the new brand.
No matter what service or product you sell, there are promotional gifts and items that will make sense in your marketing. The key to making them work for you is to choose the right ones and use them in creative, attention-getting ways. The professionals at Ideasbynet have combined decades of experience in designing eye-catching and unusual ways to use promotional items. Take the time to consult with a professional for ideas on how to best use your promotional budget to attract new custom.
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
