Run a Search Engine Optimization Campaign for Travel Industry

What is corporate travel management without a winning SEO strategy? Quite irrelevant and unnecessary. The business travel industry is not only one of the fastest growing areas, but also a wide variety of business models, including airlines, business travel agencies, and more. It is even more important to invest in SEO campaigns.

As a result of the digital boom in the travel industry, we are facing fragmented customer behavior and the way travelers book their business trips online. And while this certainly poses new challenges for corporate travel management, the opportunities are equal.

Using SEO for a travel technology website is one of the most cost-effective ways to increase direct sales revenue online. And to consider yourself one of the best solutions for business travel needs, you need to have as many brands as possible. So, make sure you have an unwise SEO strategy that directs natural customers directly to your site and creates a positive impact on your conversions.

Why You Need SEO Travel Techniques

For your business to thrive and become attractive, it is important that your website ranks higher than search engine results and is more visible. While you may know the basic rules for optimizing a business travel website, you will probably need the help of a professional digital marketer to get to the first page. At Deck 7, our SEO experts can help your travel technology platform right in front of people who need your help and possibly your looking. By putting effective data-driven SEO strategies into practice, we can help optimize your website, promote brand awareness, attract customers, increase customer engagement, and improve your ROI.

Understanding customer needs

The first and most important step in becoming a data manager is to understand what and how your target customer is looking for. This is where keyword research appears. Develop a strategy for finding the right keyword phrases with the right search intent and categorizing them. Then use these categories to link them to your site. Also note that assigning a particular term may require a large number of different search queries related to business travel, which will allow you to attract different visitors depending on the different stages of their trip.

As Google gets smarter by understanding the meaning of each keyword, it also understands several of its keywords. So make sure you understand what is occupying the query and whether it is suitable for Google SERP diversification.

Where is the user experience?

Another important factor is to determine how well your target customer interacts with the site, and evaluate their response. Simply put, how a user engages and gives signals that indicate their satisfaction with your site is a key indicator of what level you are online.

Another important aspect of website user satisfaction is making sure that your page loads incredibly fast and supports visitors for a while before they return to the SERP.

Create Kickass content

Here’s the thing that your content isn’t just for marketing. Your content is for added value and its users. In this sense, you need to create unique content and add value to users on a specific journey. By understanding seasonality and search trends, you’ll know when to get the most traffic and queries.

Google Trends is a great tool that can help you link keywords to your research phase. This will not only help you develop a content strategy, but will also provide more information about the buyer’s journey, from research to purchase.

Make some noise - know the brand and create links

While this is time consuming and often costly, with effective link building, you can get amazing results on a search engine ranking page and it is definitely worth the effort. Consider collaborating with other businesses related to your niche, such as other travel bloggers and influencers, as well as other elements of social content. Cross-advertising with each other's content will not only increase your visibility, but also increase your site's backlinks. The most effective way to gain exposure and raise awareness is to create a diverse link profile and get the most links from high quality sites. It's important to have links from trusted and popular sites, because Google's search engine values these links.

Remember, the most important thing is to have links to your site with the right keywords. So, be sure to go to a community on a specific topic that is relevant to your domain.

Spread the word through social media

You probably know that, but we’ll repeat it again - you need to use social media to get maximum traffic to your site. Google has demonstrated this by targeting social networking performance against its search ranking criteria. So the more people talk about your content and pass it on, the more relevant it will be. So be sure to include important call-to-action buttons at the end of each article or page, such as "Like" or "Share."

Comparison and evaluation of success

Check your metrics from time to time for your planning and execution to be effective. It is important to monitor your progress and measure ROI as this will allow you to make better decisions on your SEO budget. This will not only prove that your investment is worth it, but will also help you identify competitors and strategize your next campaign. One helpful tip is to use paid ads to reveal the marketing budgets that key players are currently working with.

Also, don’t forget to set realistic KPIs, goals, and guidelines. Have a system that allows goals to be specific, measurable, achievable, realistic, and planned.

Last thoughts

To survive and thrive in this fast-paced, highly competitive travel industry, you need to achieve practical and measurable results. Dynamic customer travel in the world of business travel offers many opportunities in terms of SEO. A comprehensive travel SEO expert specifically tailored to the B2B industry may be exactly what you need.

With years of in-depth digital marketing experience, Deck 7 can help you move forward. With data-driven insights, related keywords, backlinks, and more, our SEO professionals will not only be able to position your brand as a trusted source, but also attract the right potential customers, adding tremendous value to it.

By following the above steps and prohibitions, a search engine marketing company can run multichannel travel technology advertising much faster and easier.