So What's Your Argument?

Arguments aren't always bad things. Sometimes

They're used to convince someone of an

important point they may not yet realize.



You've probably used arguments in this way

most of your life in fact!



Maybe you wanted to go somewhere and had to

convince your parents that is was a good idea to

let you go. So you argued your position with them.



Maybe you wanted to buy a big ticket item and had

to argue the value of buying it with your spouse!



Arguments don't necessarily have to be shouting

matches. They can simply be a device used to

convince someone of something that you feel is

important.



It's funny then, how so few sales people use the art of

arguing to sell their products. Wouldn't a person who

wants someone to buy something from them want

to try and convince that one that it'd be a good idea?



Maybe it's because it's not such a good idea?



Could be why so many sales pitches are designed to

connive potential customers into buying rather than

giving them a convincing argument instead.



Let's face it . . .



Who'd want to argue a losing point?



After all, if a product is of little value, who in their right

mind would want to take the position of trying to

convince someone it had value?



Maybe that's why so few try to convince rather than

connive!



But what is the difference between convincing and conniving

anyway?



A conniver is like the person in a movie or TV show that's

holding something they probably shouldn't be. Suddenly, a

cop pulls up and he quickly passes the object to the person

next to him with the words, "Here, take this quick!"



The poor unsuspecting by-stander is "left holding the bag",

and doesn't know what hit him as he's dragged off to the

pokey.



So, to put it simply . . .



A conniver is the person who tries to get you to do something

without thinking about it. He creates a sense of urgency and

force feeds it to you before you can say no.



Now a convincer is quite the opposite. He wants you to know

what you're getting into and is willing to spend the time

going over it with you. He has a valid argument and has no

qualms about letting you hear it.



So, by the time he hands you the "bag", you know exactly

what's in it, and you've been able to make a rational

decision about whether you want to "hold" it or not.



This leaves us with two important questions . . .



If you're searching the Internet looking for product to

buy, who would you rather run into?



If you're trying to sell valuable products on the

Internet, which of the above two do you think you should

be?



Hopefully, the argument is clear!