Online advertising in India is a booming industry as the data shows. With increased internet penetration and newer usage of this medium, internet is becoming a media platform which you must invest in.
A decent user-base in the ecommerce section and good amount of online transaction are two great signs to invest more in online advertising. In India, the internet advertising revenue is only 3 per cent of the total advertising expenses which means this market is still growing. However, it is about to grow at a 32 per cent rate which means, it will double itself every 3 years. As the internet usage is going up, the ecommerce usage and online transaction is expected to go up as well. A sign that time is ripe for you to find online advertising companies in India.
In the Indian online market, display advertisement is a segment showing the highest potential for growth in coming years. This segment registered a growth of 38 per cent in the last year over the previous year, as was found in a survey by a known marketing research agency. Display advertising means we are talking of banner ads, images, logos and brand images, multimedia images and others which appeal to the eyes of the user.
The internet is a very useful medium for the marketers to reach the global user base. However, this industry needs the support of users, marketing budget and of course online transactions. India is seeing much improved internet penetration recently as users are finding newer usage of the internet. Not only the traditional information sharing but the internet is serving entertainment, communication and shopping purposes as well. India has more than 90 million internet user in 2014. The growth rate is 17 per cent if we compare with 2008.
The banking, financial and insurance sector, or the BSFI, is an active contributor to the online marketing industry in India. They have constantly supported the display advertising by using it regularly. However, as other industries are opening up to online advertisement, their share in the online marketing is about to fall. Online publishers, who own the properties where these banners are published, will be the key contributor in this sector with a huge 26 per cent share of the sector. Interestingly enough, Indian political parties are one of the biggest players in this arena as well. General merchandise companies and real estate industry are coming up as the next big players with increased expenditure on online marketing. The IT sector and the FMCG sector were middle sized contributors and they will remain in their spots as well.
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