The internet is a vast and dynamic platform that offers a plethora of opportunities for advertisers across various sectors. From niche interests like Pokemon to broader demographics like senior citizens, the internet has it all. According to the Massachusetts Institute of Technology, the growth of the web has been exponential, albeit slowing down. In the second half of 1993, the web's doubling period was under three months, and even today, it's still under six months. This rapid growth presents a unique challenge for those trying to make a living online. How do you capture the attention of the millions of potential customers out there?
Many online entrepreneurs hope to find qualified leads without spending a dime. However, what you often find for free are freebie seekers, not the high-quality prospects that will keep your business thriving. It's essential to budget for advertising and understand that you often get what you pay for.
Tracking is a crucial tool for gathering information about your advertising efforts. Whether it's an email campaign, a signature file, a website, or an ezine and newsletter advertisement, tracking can provide valuable insights. For instance, I recently discontinued all paid safelists due to poor response rates, as revealed by tracking.
Ezine advertising has proven to be a productive strategy. Publishers who have built a qualified list will advertise to that list for a minimal cost. These lists, regardless of their size, are qualified. If the newsletter is highly targeted, even a small list can be extremely productive.
Other effective strategies include opt-in email services like Postmaster Direct or other high-quality email marketing services. While these services may be more expensive than ezine ads, they operate on the same premise.
Paid Yahoo classifieds and eBay can also be effective, especially considering that eBay charges a fee only after a sale is made. By targeting your ads to the perfect category, you can significantly increase your chances of success.
Regardless of the advertising strategy you choose, your success will largely depend on your ability to communicate the benefits of your products professionally. If you don't have the time or the skills to write compelling copy, consider hiring a professional writer or researcher.
In conclusion, the internet offers a wealth of advertising opportunities. By stepping outside the free zone and investing in quality advertising strategies, you can find the perfect fit for your business.
