Staging the Best Direct Mail Postcard Campaign

Once you have identified your target audience and ready to create your marketing program, it’s always best to include postcards in your direct mail campaign. These cards have long been trusted by many business owners in communicating with their target customers in the quickest and most economical manner. Here are the key steps in creating the best direct mail post card campaign:

1 – Build the right mailing list. It’s important that you clearly identify who your target audience is. It would help if you list down the characteristics and demographic you are looking for. Identify their gender, age, lifestyle, hobbies, and income level. You have to put down into writing the ideal profile of your target customers. You have to make sure though that you constantly update your list so your cards would effectively reach your target customers. Don’t just create a list for the sake of having one. You have to make sure you have a good list so you don’t waste your marketing dollars.

2 – Develop a post card that will deliver your message effectively. Don’t just mail your card because you have to. This would only result in a costly campaign. As much as possible, you need to create a compelling offer that will motivate your customers to make an action at once. Keep in mind that all direct mail campaign will eventually end with the call to action. Make sure you have a strong offer and you are sure to get the response that you desire. The call to action can be a phone call to your business, survey form, or a visit to your web site.

Remember not to be too pushy in your materials. You can be cute and clever, but never pushy. Your goal is to generate immediate action and create a material that delivers information in the easiest and clearest manner. You want action, so you need to ensure your materials are able to do this.

You can consider putting graphics in your cards so you can attract attention easily. But remember to get the right graphics, not just something you just think is cute. The graphics should meet with your goal and the nature of your business, so you create cards that will get you the result that you need.

3 – Put tracking code in your cards so you can easily keep track of the result. Postcards is actually easy to track. Just put codes in the cards so each time people use them or send them back, if you use them as survey form, you can easily know who has responded to your campaign. Even if you tell your customers to use your cards when buying online, the codes can also effectively keep track of the result.

4 – Be sure to test your campaign. Even if post cards are cheap to produce, they could still make a run for your money when they are not planned well. This makes it important to test your mailing to know which will best work for your business. You can start with a hundred cards, and when the result starts coming back, you will know what needs to be changed in your cards or your campaign. The next time you print your cards, it would be much easier for you to create the card design that will fit your business.