Staying Visible through Greeting Card Printing

Don’t you just love receiving greeting cards from love ones during holidays or special occasions? Well, your customers would certainly love the same thing. If you send them cards during Valentine’s Day or Christmas, you will be giving them something more than a greeting but a way to get them reminded of your business as well.

Greeting cards has long been considered an important part of marketing a business. This card is used to stay visible to customers so you are never far from their thoughts. Even if you don’t have a new product to promote, the greeting card will help them remember your business. When it is time to buy the products or services you offer, they will immediately think of you.

However, it is vital that you don’t promote your business deliberately in your greeting card. If you do this, you will only be making it easy for your customers to stay away from your business. Bombarding them with too much advertising even on simple holiday cards will make you look cheap. If you want to make sure your greeting cards are effective and notable, follow these pointers:

1 - Customize the design. It would be best to create a custom design to personalize your cards. A unique design coupled with a unique message will surely catch attention. Although it would cost extra to create customized cards, you can be sure that the result will be amazing. You can always ask the help of a graphic designer if you don’t know how to create your own design. With a hundred of your cards carrying a unique design, you are sure to get good response.

2 – Make sure not to repeat your business name in the card several times. Excessive branding would not give you a good impact. Keep in mind that your goal is to keep in touch and not to promote your business. Repeating your name won’t help your goal. Likewise, your customers don’t need to be reminded of your name hundreds of times in the card. If you want your card to get read, then minimize the use of your name.

3 – Aim for an impressive overall appeal by using glossy card and creating the best design. The holiday is the best time to generate new customers. Unless your card looks impressive and genuine, people would simply consider it as junk mail. This is why it is important that you put enough attention in designing your 

4 – Print well. It is vital that you find a reliable printing company that will let you create high quality cards. The printer should be able to give you good suggestions as to how your print job should go. Research the printer well so you are ensured that they will give you a good print job. Also, compare prices so you don’t end up spending more than what your budget allows.

Whatever the holiday or the occasion is, send your greeting cards to your customers and prospects. Keep in mind that keeping your business visible requires consistent marketing. Don’t just send one card and stop. You need to consistently send your cards so people will remember you. The whole point of greeting card marketing is to appeal to various types of customers and encourage them to patronize your business. A well designed greeting card will help you achieve that.