... is a creative ... you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited ... are those that want free offers all the
Marketing is a creative activity, you can keep finding new and better ways to make that impact and suck in those sales, even if you have a limited budget.
There are those that want free offers all the time, and it’s difficult for new businesses to get going without them. But everything DECENT costs I’m afraid, and that’s a fact of life – unless ofcourse you see yourself doing link exchanges and written articles for the rest of your lives
Then yes, there are free ad opportunities out there! But they are useless!
oMake your communications more striking, by including images and attention grabbing layouts. This can include: Brochures, Direct Mail, Emails, and Website
oBuy ad space on Search Engines. This is quite cheap if done correctly via Adwords. MSN charge £1500 per month. Related websites are in abundance – are you using them? Have YOU contacted them recently?
oHost an Event to generate publicity. It doesn’t need to be expensive.
oSend out Press Releases every 3 months. Stick a news page on your site – to keep your visitors updated on events or industry news perhaps.
oWeb design something or create a new service that makes people return
oCreate a great resource – and give it away. No I don’t joke about such things!
oOffer a guarantee. If your product is that great, stand behind it
oMeasure your ads. You won’t believe how many of my clients don’t do it! They use the same old techniques, just let them run without seeing if they actually work. If an ad isn’t working – Stop running it - AT ONCE!
oDon’t use the same publications as your competitors. Ad salespeople are the most highly trained in the world, and are trained to tell you that it’s a great idea to go with their magazine or whatever – as your competitors are in it too.
Yellow Pages are very good at using this technique. Beware.
oVow never to lose a customer. If you ever get an upset customer – find out why, and try to win them back
Christopher is a Sales Promotion Expert and owner of Busigen.com - an Office directory portal that holds company information to do with an Office environment.
http://www.Busigen.com
Mastering the Art of Effective Advertising
In the competitive world of business, advertising is an essential tool for success. It often involves a significant financial investment, but the results can be well worth the cost. While tech giants like Google and Hotmail once enjoyed the luxury of free advertising due to their financial reserves and strategic partnerships, most companies must allocate funds to get their message out there. This article will guide you through the intricacies of advertising, offering strategies to maximize your return on investment and highlighting some lesser-known statistics that could give you an edge in the market.Mastering the Art of Effective Advertising: Part 2
In this second part of our series on effective advertising, we delve deeper into the nuances of successful advertising strategies. We explore the potential of local and town newspapers, the essence of an advertisement, and the principles of a good advert. We also discuss the power of certain words and the balance between brand communication and raw stopping power.Email Email and Oh Yeah - Email
You can hire a web designer to create a web page ... complete with Sales message for your widgets, then all you need to do is send it out to ... of email ... and you can make milli