The Best Ways to Design and Distribute Business Cards

Are you aware that the business cards are the most effective and popular marketing materials today, yet a lot of business owners let their business cards sit in the box? That’s a grave mistake in the business world. So, what do you need to do to keep your cards from sitting around and collecting dust?

There are some tips you can follow to effectively design and distribute your cards to your target customers. Here are some of them:

Use them to network

Unknown to many, the business cards are one of the most popular and professional ways to network today despite the widespread use of modern marketing techniques such as email and mobile phones. With the right avenue, you can be sure to reach as many potential customers as possible.

Before your give out your cards, a good strategy is to first converse with them. If you think that the person is likely to patronize your products or services, then ask for his card. This would encourage the other person to ask for your card as well. Aside from having the opportunity to send your cards, you get to have the contact details of the other person to contact him at a later date.

If you often deal with varied customers, you can ask them to leave their cards if they are happy with your service. This would help you draw in new customers to your business and encourage repeat customers.

Designing appealing cards

As long as your cards are unique and appealing, you can be sure that they will pass around. But once your cards are thrown in the trash, they will be good as dead. They will no longer be of good use in promoting your business and your offerings.

So, how can you ensure your cards are active in circulation in the market? Here are clever ways to keep your cards in circulation:

• Use the back side to print additional details such as a list of your top products or list of emergency numbers.

• You can also print a calendar, map, or other valuable information to encourage people to hand onto your cards.

• Create a unique design or use unique paper to make your cards look intriguing. This will ensure that your cards are visually appealing so they don’t get trashed. You can use your creativity and imagination here to guarantee that you create the most interesting design.

• Motivate people to show your cards to others. You can do this by offering discounts which your customers can refer to others. This would be a great way to encourage sales from new customers.

Practice business card etiquette

It’s important that you practice business card etiquette to give a good impression to your customers and prospects. Here are some of these etiquettes that you need to observe:

• Don’t offer your card. It’s best to ask the card of the other person first. This way the other person would be obliged to ask for your card as well. This would also help avoid situations where the other person does not want to collect cards.

• Be sure to hand out cards in pristine condition. Scratched or damaged cards will only make you look unprofessional and unreliable. It’s best to use a card holder to keep your cards in good condition.

• If you are doing business globally, be sure to research on the practices of the country you are doing business with to ensure that you reach out to your international market effectively.