The Business Card and your Target Market

Contrary to popular belief,are more than a handy contact card. When crafted effectively, these cards will communicate your message, business identity, and character in the most convenient manner. They can help you gather new customers and generate sales leads.

But when designing your business cards, you have to consider not only of the elements to incorporate in them but you have to consider your target market. There are a lot of things to consider in terms of your target market. This includes answering the following questions:

o Who is your target market?
o Who will actually use your cards?
o How will they use your cards?
o Will your target market keep your card in their wallet or business card holder?

You have to answer these questions to keep your card from being disposed of simply because your card doesn’t fit in their wallet or because they lack details that they need. Sometimes, even the over simplicity of your card can get your card lost among other cards. It’s essential that you strike a balance in your card in order to create a successful, useful, eye-popping business card worthy of preservation.

You need to do the same in selecting the printing format to create your cards. There are a lot of printing techniques available today, so it’s critical that you choose the best format for your business. Keep in mind that you want to be unique, but not so unique so as to confuse your target market.

This time you need to think of your target market. Does your target market expect to get traditional card that uses simple a font, paper stock, and  Or would they appreciate a unique card that uses out of the ordinary size, layout, material, and finishes. Remember that people want to identify with your business. Help them achieve this with your cards.

As much as possible, it also helps to use double sided cards. You want your cards to be familiar from all angles and you want to take advantage every space in your card, so a double sided card is best for you. Sometimes it is best to even incorporate details that can help your customers in their day to day activities. Perhaps you can print a calendar, currency converter, and emergency numbers at the back of your card. These simple ideas can make a good connection with your prospects as they make your card more valuable. People would surely keep them for later use.

But of course, a great design would be of no use when the material it is printed on is flimsy and of low quality. This is why it is important that you use high quality paper stock for your cards. The paper weight, finish (gloss or matte), and type (linen, natural white, textured or smooth) have to be all considered in your paper choice. In fact, you need to include the paper stock in the design process in order to choose the best stock that will reflect your image and your business effectively.

Some of the things you need to consider when choosing a paper stock are the following:

• What type of design do you have?
• Should you use gloss paper for a colorful and more vibrant look?

Keep in mind that textured paper stocks such as linen communicates sophistication. The type of color use in the paper also has an effect in your design.