Ways to Guarantee the Effectiveness of your Booklets

Sometimes, you would need to create a marketing material that would give your customers enough information but won’t be too bulky. It can be both taxing and challenging to look for a material that would suit your need. Often, you would spend a lot of money just to figure out the best material to use.

Fortunately, there is one material that will let you achieve all these —booklets. Booklets is not a new strategy, but they are effective when you want a material that will help you create an annual report, sales presentation, or a catalog of your products. With the versatility of this material, you can use it anyway you want and communicate whatever information you have.

To guarantee that your booklets end up eye-catching and effective, the following are important considerations:

- Should you take advantage of color printing? Gone are the days when black and white booklets are catchy. These days, with color printing much affordable you don’t have any reason not to take advantage of it. If you will use your booklets for presentations or product catalog, the more important it is to use color printing. Just be sure to use the right color so you get to communicate your message and business image effectively. Also, use only one or two colors so your material doesn’t look too confusing.

- Take advantage of the best design. Your goal is to catch your customer’s and prospect’s attention. You need to consider the design well so you communicate your message effectively through your design. If you will be using images, make sure to use high resolution images. The font should be simple and easily readable. If you don’t know how to go about the design of your materials, you can always hire a graphic designer. They have the skill and tools necessary to help create the best design.

- Think about the printing. It’s important that you look for a reliable printing company that will print your templates. Be sure to look for the right print shop that will give you the best value for your money. Keep in mind that there are plenty of print shops out there today, so it’s important that you do your research and shop around. Don’t settle on the first print shop you come around. Be sure to know everything about the printer before hiring them.

- Pick the best binding. Aside from the design and printing process, you need to also decide on the binding of your booklet. You have several options in binding. You can use coil binding. This makes use of coil to bind the pages. The only disadvantage of this type if binding is that the pages rip out easily. If you don’t want the coil binding, you can use ring binding which allows you to add or remove pages. If you want a durable binding you can use saddle stitching. This will, however, cost you extra.

Be sure to get your booklets right the first time. Otherwise, this will only add to your expenses because of the reprints you would need. Be extra careful with how you design and print your copies. Work closely with your printer and designer so the final print out will look exactly like you expected.