Four Foudation For Success

Have you ever wondered why some people struggle to make
money in their online business while others prosper from the
very beginning?

Success on the Internet is not a matter of good luck, being
born under a lucky star or having a rich father. Success on
the Internet comes when we follow proven principles that
have stood the test of time.

Over the years four key areas have been identified as
critical to online success. Get these right and success will
follow, sometimes very quickly. Get them wrong and even
working 100 hours a week won't help you much.

Here now are the four foundations of success.

1. Knowledge. The number of people who have come online
hoping they could join a "program", pay their $20 a month
and be successful could fill a few hundred football
stadiums. The number of people who have succeeded using this
method can be counted on one hand.

The bottom line to success in any business is knowledge.
Knowledge is power.

While you don't need to become the world's leading marketing
expert in order to market successfully, you do need to have
a basic understanding of the key concepts and tools you will
use in order to succeed.

If you don't know what an autoresponder is, what HTML stands
for, what it means to process credit card orders in 'real
time' you may want to take some time to nail down the basics
before spending your hard earned money.

2. Products. This may sound like a "no-brainer" but you must
sell products and services that people want. The good news
is that people love to buy things online. Buying online is
fun. It's convenient. And people do it every year to the
tune of billions of dollars.

The key to success is to offer a product or service that
either helps someone save time, save money or helps them
make money.

Even purely informational sites, like search engines, are
popular because they save people time. While these sites
don't sell a product directly, their income comes from the
many ads they sell on their site.

No matter what product or service you choose to sell online,
be sure to write the information that goes on your website
in such a way that people will see how they save time, save
money or make money.

3. Automation. Automation is simply a fancy way of saying
"Let the computer do the work for you". A great example of
automation is an autoresponder. An autoresponder is a
program you use to send the same response to everyone who
asks for a certain type of information. Instead of typing
the email yourself, the program responds for you.

You can use automation to process payments for your
products, send our your sales letter, do your advertising,
ask for referrals from happy customers and much more.

4. Advertising. At its core the Internet is one giant
marketplace. The vast majority of people who sign on do so
in order to buy something. This means you will need to
advertise in order to succeed.

While you don't need a college degree in advertising, you
will need to acquaint yourself with the basics of
advertising. It will be important to know about classified
ads, banners, direct email, ezines, sales letters and more.

Success on the Internet is not rocket science. It just takes
some basic knowledge and a burning desire to succeed. If you
offer a great product or service, learn to advertise it
well, automate the tasks you can in order to save time and
don't give up success will soon be yours.