Here’s a case study format for our recent Google Ad words project.
Project Back Ground
- The client has business into Microsoft dynamics target market is United Arab Emirates- The client has tested a few digital marketing agencies for his brand and was not satisfied with the output.- Due to this client has been working, with the earlier team with audience targeting and optimization.- Eventually, they were able to generate X number of leads but not any closure.
Service Approached for:
Google Ad words (Goal of the campaign is Lead generation)
What did the client ask for? / The Challenge:
· Decrease CPC and Campaign should run Through out the day with in budget· Ensure to generate quality leads, which then the client can convert into final sales.· Minimum monthly form submission to be 20 in each month in that 5 to 10 should be conversions
Our Strategy / Execution:
1. Initially we analyzed previous campaigns performance (Keywords and CPC) and competitor Research2. Based on the above we executed the below strategy:> Optimizes and chooses Keyword Match types and Volume of each match type> When it comes to Bidding strategy we chooses Manual CPC and once we got enough clicks we shifted to Target CPA> Tested Different Adcopys and Utilizes Dynamic search ads and Dynamics ads Extensions Settings> Made a list of Negative Keywords> We made sure their products stand out in the creative. This happened when our creative head was in sync with client expectations.> We set up Conversion tracking for Audience Re targeting Through Google Display Network> After 1 month We tested out 2 audience sets: One with a Custom audiences and Website Visitors through Search campaigns> We also documented the lead feedback and quality from the client using Google Drive sheet.> After a week of analysis, we optimized the campaign further and continued with an Ad campaign which had generated quality inquiries.Additionally,- When we saw sales were happening, we asked the client to share their testimonial as a post.
Results:
Results over the 1 month period (Sep 2019 — November) exceeded all targets:1. We generated Quality leads.( Search and Display)2. We only spent 80% of the total ad budget for the month.
Being Digital marketing agency in Dubai We are Ready for this challenges Contact US If You Need Growth
