Silver and Gold Product in Snake Year Fail to Capture the Eye of Customers

With the entering of the Gregorian Year 2013, the Lunar year in China is rumbling closely to its end of the year 2012 as well, the coming of the year of Snake will be celebrated then lively in the very near future. In previous years, jewelry shaped with the animal of the year according to the zodiac calendar would be popular in the jewelry industry in advance, for example, gold products related with dragon was well-sold especially last years. However, the prosperous situation does not appear as it was in the last year, thought gold jewelry products and investment coins have been displayed exquisitely, jewelry products of snake-shaped in the Chinese market are then suffering a frequently freezing condition.Among many gold accessory stores in the urban area, we found that when compared to other animal shaped jewelry, the serpentine jewelry is obviously no less than others in quantity. Most of the local brands only launched several serpentine pendants, which brings less chooses as well. “In one aspect the constant horrible impression of a snake –shaped in the heart of Chinese would not that easy to embellish the hilarious atmosphere emotionally, and in another hand difficulties would be met when it was about to be designed lovely and adorable”, a salesman explained like this.It is truly difficult for many customers to get into a real or imitation “snake”. a lady who is selecting a jewelry told us that though she was born in the year of snake, she rarely bought ornaments that take a snake as inspiration, “In fact there isn’t much option for me on the counts, items that can satisfy me with ingenious modeling are really seldom. It would be not that perfect when the accessory is too realistic, neither too abstract. Thus I choose to make modeling of flower modeling and lucky star baby to make up the blank.”Similarly, gold coins for the year catches a cold as well. For instance, rectangle silver with 5 ounces was sold last year, the year of dragon reached the highest point of price at 9500 Yuan, while it is only 6800 Yuan in the coming Snake Year in the Guo Ding gold counter in the market. It is said that the time when silver dragon coin was launched, the international silver price is relatively higher, while this year though the there is a drop in the international price, the price of a silver dragon coin rises unbelievably. The staff member expressed that though a snake coin is more cost-effective, explanation would be dealt with as well to manifest customers the auspicious connotation in ancient time, while it is still hard to make people change their opinion on snakes. Snake coin is not that popular as well and the sales of gold and silver coin and bullion are decreased by nearly a half when compared with the year of dragon.It is aids that “prejudice” on zodiac affect the appreciation prospects as well. People specialized in the circle pointed out that zodiac coin like tiger and dragon would be revaluated because of the favorite of investors, but snake gains less opportunity due to the fact that many citizens buy zodiac silver and gold coins in the purpose of investment, thus is a not weird that snake-shaped jewelry in the country are not that being favored. Nevertheless, experts pointed out that it was the reason that coin of snake is hard to be heated; it is a relatively stable investment, there is no need for consumers to worry about the huge and unstable fluctuation on the price of the invested products. Consumers can dialectically view the investment and wearing of the snake-shaped jewelry, bullion and coins.