How to Create Effective Sales Pitch for Your Landing Pages

Your landing page is a vital part of your business’ success since this is where you have all the opportunity to convert your leads to customers. It is the job of your landing page to persuade these visitors and make them take your offer. Your landing page should have a very good sales pitch which can engage your audience in just a matter of seconds.

Captivating Intro

Once visitors get to your landing page, you only have approximately five to ten seconds to capture their attention and continue reading. First of all, your page heading should match your creative ad, else your visitors might think that they are on the wrong page. If your link or banner ad says something about a promotional discount of a certain branded product, the brand name and the discount should be included in your landing page heading, or at least in the sub-heading which should also be big enough for them to easily see.

Your heading should also be well written and catchy enough to make them stay. It need not be a long sentence; a few words would do as long as it clearly introduces what you are offering.

Functional Web Copy

This is where most of your sales pitch comes in. Come up with a write-up about your product that encapsulates the major features of your product and the benefits it will offer to your customers. A list of five benefits will be good enough. What’s important is that your visitors should be able to see the value of your product and take the desired action you want them to take. The write-up should be able to provide the WIIFM (What’s In It For Me?) for the customers.

When writing the copy, try to keep it as much short as possible. Ideally, a one-page landing page should be enough. But maybe for more expensive and complicated products, a little more explanation is deemed worthy. Make it as readable as possible; avoid having lengthy paragraphs that just say the same things over and over. Use bullet points for the list of benefits. Be direct and focused all the time. Your copy should stay within the context of your offer. Save your other products and offers on your other landing pages, as much as possible.

You may also include images in your sales pitch, but keep to a minimum. One or two should be fine. Keep in mind, though, that these images should be able add more credibility to your product or offer instead of distracting your visitors. Make sure to add a caption to the images so your visitors can easily understand the purpose of having them in your landing page.

Persuasive Conclusion

At the end of your landing page, provide a brief summary of the value of your product. Your conclusion should give your visitors the reason to trust you and persuade them to take the next step, which is to avail of your offer. There should be a call-to-action immediately after the conclusion so they will not have the chance to think twice and leave. Your call-to-action should be limited, though, to the end of the page; they should be placed strategically on different locations of the landing page – before the first fold, and every fold thereafter.

Your landing page copy means a lot to your business. It is the five-second sales pitch that can increase your revenue dramatically, if done correctly. It should be well-written with your customers as the end in mind. Once you’re done writing the sales pitch, honestly read it as if you are a visitor of your landing page. Are you convinced yet? If so, then it’s a job well done.