Pop-Ups Can Add to an Affiliate Site

The Internet is an excellent resource that adds so much to the daily lives of millions; check that, billions! It provides information, revenue, shopping opportunities; you name it, you can find it on the Web. Of course, with such a far-reaching and pervasive entity as the Internet is, funneling itself into billions of homes worldwide on a daily basis, there must come some not so useful aspects as well. Since the beginning, when retailers first realized the power of Internet advertising, programmers were assigned the task of finding ways to create eye-catching ads to encourage online consumers to purchase products and services from their home computer. Enter the introduction of the pop-up advertisement.

Pop-ups derived their name from the very way in which they enter a Web user’s screen during a browsing session. The advertisements appear quite suddenly on the screen, achieving their first priority of grabbing the viewer’s attention. Pop-ups do have the reputation of pestering and annoying the Internet user, but in all reality, they can be used in so many ways, it isn’t fair to label them or regard them in a general fashion as annoying; just as with anything, it is all in their application, how they are used. As an affiliate marketer, using your pop-ups in an informative way can encourage would-be customers to view your site as informational and thus be more inclined to click on through to your represented company’s site in order to purchase or receive more information on their particular product or service. One way to use the pop-up attractively, for example, would be as an informational tool, showing how to derive more from a user-friendly site. Perhaps your site has an enhanced feature which viewers would only be able to utilize if given instructions. In this way, your pop-up would be a welcome addition because it would lead to the enrichment of the web-viewer’s experience. Another way, would be adding information such as directions and contact information that would pop-up as the mouse drags over a certain line or text. In this way, without adding another page to your site, you are able to provide valuable information to the customer. Within each of these pop-ups, you can provide a link to the represented company’s site, should the customer want to proceed there immediately.

Utilizing pop-ups in attractive and informative ways can actually endear would-be customers to your site, allowing them a heightened experience and helping guide them on to make purchases, providing you as an affiliate with the commission you deserve for all your hard work.