Website research is a must. Website owners did not know the tricks on how to build their websites that optimizes the search engines. They pushed the content to the surfers thinking that it was the one they were craving for.
Website research is a must before its pages go live on the World Wide Web. Why? Long are the dark ages when site owners build their online businesses without finding what surfers were craving for (wants and desires.) During those old ages,
surfers were completely ignored. They were not supreme in online market. Websites pushed content to them. Selling was their first priority.
Surfers were too dissatisfied. During then, the competition was insignificant. The search engines were not sophisticated. Website owners did not make efforts of popularizing their online businesses nor carried out website research.
As years passed by, the number of online businesses grew geometrically. Thousands of websites sprung up. They started competing against each other. There was a revolution on the surfers regarding the search for websites. They became much aware about search engines. In fact, they relied on it when searching for their specific desires and wants.
As more surfers relied on it, the search engines changed their tactics. They became more sophisticated. Website owners felt the pinch of the change. They became desperate because their online businesses were irrelevant on the search engines.
The desperation left them with a hard task of solving the search engine’s riddle. The search engine optimizers came to rescue them. Their hypothesis was to outsmart the engines algorithms.
They tricked it by stuffing a website with keywords. They succeeded on this. But this hypothesis was only short lived. The engines discovered this decisive trick. It evolved to be even more sophisticated. That was the end of the optimizer’s trick.
As years passed by, the competition became extremely stiffer. Due to this competition, website owners came to conclude that in order for their websites to survive, they have to differentiate themselves from their competitors. This gave birth to a new perspective of unique selling proposition.
They noted down the keywords used by surfers while searching for information. This saw the supremacy of the surfers in online market. From that day hence forth, website owners know that for their websites to propel, their content has to be built around surfer’s wants and desires.
To conclude, the modern website marketing begins with the surfer. It uses the concept of “Finding surfer’s wants and desires and filling them.”
Modern website marketers do not manipulate the search engine’s algorithms in any way. Instead, they do website research first. They use the following strategies:
Nine Strategies Used by Modern Website Marketers
1. Articles submission.
2. Blogs and syndication.
3. Ezines.
4. Email marketing.
5. Press releases.
6. Social and bookmarking sites.
7. Affiliates and sponsors.
8. Links.
9. Site submission to directories.
Do website research before your pages go live. Know surfer's wants and needs, then fill these wants and desires in your website pages inform of content.
