Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Why use Pay Per Click Method for advertising?
PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It’s a way to buy visits to your site rather than attracting them organically.
When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically — the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50.
What are the advantages of PPC?
It allows you to retarget previous visitors.
On average, out of every 100 people that visit a website, only two will convert into customers. That means 98 percent of initial traffic goes to waste. Retargeting allows advertisers to remind people who left the site without making a purchase to come back and see what they’re missing.
It’s cost-effective.
With pay per click, you will know got people to click into the website to look for information. You will know your effect won’t go to drain. That’s because you only pay a fee is when your ad is actually clicked. When you consider the fact that the top three advertising spots on a search results page get 46 percent of the clicks, the odds are in your favor. PPC allows your business to be at the top of the search results page, even above the organic results.
It’s trackable.
Because you pay only according to the nos of clicked into your website, this means you can monitor how your ads are performing and adjust them if you’re not getting as many clicks as you’d like. And you always know which ads are actually driving sales and helping your business and which ones aren’t. You may consider adding more budget to their performing ads and non-performing, you may take the action to remove or replace them with other marketing methods.
It’s fast.
While ranking high in organic search results is important, it takes time to get there. But with PPC? You can put a new ad up and start seeing results in a matter of days, if not hours. You can track your ads in real-time. This is extremely important in respect to in a way it's putting a face to your viewers. It will show actual demographics and profiling data, turning them from just a number to actual people!
So if you’re looking to immediately attract more traffic to your site and boost sales, give PPC some serious thought. In the end, the greatest benefit PPC has to offer is that it helps get your website the attention it deserves from the people who will appreciate it most.
Using PPC can allow you to set your own budget. If you are bidding for keywords, you can set a certain amount that you’re willing to spend. If you’re paying a website, once your limit has been reached, the website can remove the ad for the day or week, depending on how often your ad is clicked.
PPC is a great way to ensure your page can be seen. When it comes to search engines, if your ads are on the top of the results, whether they are clicked or not, they will still be seen. Even using an advertisement on a website can get your business name out there.
Having the option to target your audience by location is a great reason to choose PPC advertisements. This can make bidding for specific keywords easier and only receiving clicks from clients that you know are potential ones. Someone living in California is not going to click on an advertisement for a Massachusetts bakery.
What are the drawbacks of PPC?
Unfortunately, there is no guarantee that a consumer clicking your ad will turn them into a buyer. You still have to pay for their click on whether or not they did it accidentally or purposely. Some company who run the pay per click, they will pay their member's a certain percentage whenever they click on ads. They will be given a lot of ads to click. Every day the members just sit down and keep click the advertisement to earn passive income. Whether they buy or not is another issue.
‘Click fraud’ is a real thing. Competitors can continuously click on your advertisement link until your budget has ended and your ad disappears, or until you’re broke. Again, accidental clicks occur too, so be sure to factor those into your PPC budget.
The cost of bidding for keywords using search engine results can be expensive. Depending on how broad of a term or even how specific truly matters. Your competition can be businesses that have been around and in the top rankings for ages; be sure to prepare for a bidding war, if necessary.
Pay-per-click advertising takes time. If your traffic does not increase and you shut down the PPC after a month, you’re not really giving it enough time to succeed in the first place. Successful PPC advertising can take anywhere from 3-6 months.
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