Audi, the renowned German luxury car manufacturer, has made significant strides in the Indian market. In September 2012, Audi achieved its highest-ever monthly sales in India, selling 1,011 vehicles. This milestone underscores Audi's position as one of the world's leading premium car brands. Since establishing its sales company in India in March 2007 through Volkswagen Group Sales, Audi has pursued ambitious growth plans, aiming to become the top luxury automobile brand in the Indian market.
Audi's rapid ascent in the Indian market is noteworthy. By 2012, the brand had secured the second position in sales performance among luxury car manufacturers in India. Audi's growth trajectory has been impressive, making it the fastest-growing luxury car brand in the country. The brand's appeal spans a wide demographic, and it has also become the leading luxury car brand on social media in India, boasting the highest number of fans on its Facebook page.
As of 2012, Audi had 17 centers across India and planned to expand its network further. New showrooms were recently opened in Nagpur and Delhi. Audi's model range in India includes the A4, A6, A7, A8L, Q5, Q7, RS5, TT, and R8, catering to the diverse preferences of Indian consumers.
Audi's history dates back to 1909 when it was founded by August Horch. After a legal dispute over the use of the "Horch" brand name, Horch established Audi. The brand's iconic four overlapping rings symbolize the union of four German car manufacturers. Audi's legacy in motorsport is illustrious, with the Silver Arrows dominating Grand Prix racing from 1934 onwards. The brand's engineering prowess was further demonstrated in the 1980s with turbocharged F1 cars.
The Audi A4 has been a cornerstone of the brand for 39 years, with over ten million units sold globally. Launched in India in mid-2008, the A4 offers a blend of elegance, sportiness, and advanced features. The latest A4 model boasts a 10% improvement in fuel efficiency and increased legroom for rear passengers. Priced from INR 27,33,000, the A4 continues to be a popular choice among Indian consumers.
In India, Audi has partnered with Skoda to assemble completely imported parts at Skoda Auto's Aurangabad plant. This collaboration has facilitated Audi's growth in the Indian market, allowing the brand to meet the increasing demand for luxury vehicles. Audi's commitment to quality and innovation has resonated with Indian consumers, contributing to its success in the country.
Audi's excellence in the Indian market is reflected in the numerous awards it has received. The brand has won 27 awards for its class-defining products, with the A8L and A6 models each receiving seven awards. These accolades validate Audi's position as a leader in India's luxury car market.
Audi's ambitious growth plans include expanding its network and achieving a sales target of at least 8,000 cars by the end of the year. The brand's focus on innovation, quality, and customer satisfaction positions it well for continued success in the Indian market.
Audi's journey in India is a testament to its commitment to excellence and innovation. The brand's rapid growth, extensive model range, and numerous awards highlight its success in the Indian luxury car market. As Audi continues to expand its presence and introduce new models, it is poised to achieve its goal of becoming the leading luxury automobile brand in India.
For more information on Audi's global presence and innovations, visit Audi's official website.
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