Lu Chang, Shenzhen City Science and Technology Co., Ltd., established in August 2006, has become a leading name in the car navigation and entertainment industry. This article delves into the company's journey, its innovative products, and the strategies that have propelled it to the top.
Lu Chang, Shenzhen City Science and Technology Co., Ltd., founded in August 2006, is a high-tech private enterprise specializing in the development, production, and sales of car navigation and entertainment systems. Recognized as a National Torch Plan Key High-tech enterprise and a software enterprise, Lu Chang has made significant strides in the automotive electronics industry.
Lu Chang Technology was established in August 2006 and has since grown into a major player in the car navigation and entertainment sector. The company operates from its administrative headquarters and R&D center located in Shenzhen High-tech Industrial Park. Additionally, it has branches in Shenzhen Guangming New District, Zhengzhou Development Zone, and Wuhan, with six sales regions and provincial sales management agencies across China.
The company employs over 1,200 professionals engaged in scientific research, production, sales, and management. Lu Chang's products are sold in all provinces of China and exported to over 70 countries and regions worldwide.
Lu Chang Technology is an early entrant in the development and production of car navigation and entertainment products. The company offers a range of car navigation systems based on various platforms, including WINCE, Android, and Windows XP. Some of their notable products include:
Lu Chang understands the diverse needs of its customers, including agents, 4S shops, and vehicle owners. The company tailors its marketing programs to meet these specific requirements, ensuring effective product promotion and customer satisfaction.
In the highly competitive car audio and video electronics industry, product homogeneity and price wars are common challenges. Lu Chang has successfully navigated these challenges by offering high-quality products and waiving lifetime service fees, making their offerings attractive to agents, 4S shops, and vehicle owners.
Lu Chang's marketing strategy involves creating customized marketing programs for different stakeholders. This includes:
The company recognizes that even the best products require robust marketing plans to succeed. By understanding the unique needs of its partners and customers, Lu Chang has developed effective marketing strategies that have significantly boosted its market presence.
Lu Chang Technology is committed to becoming a leader in intelligent transportation and automotive Internet solutions. The company aims to create a safe, convenient, and comfortable mobile space for its customers.
The company's core values include:
These values drive Lu Chang's commitment to helping customers realize their value and showcasing the best corporate style and spirit.
Lu Chang, Shenzhen City Science and Technology Co., Ltd., has established itself as a leader in the car navigation and entertainment industry through innovation, effective marketing strategies, and a commitment to excellence. As the company continues to grow and expand its global reach, it remains dedicated to providing high-quality products and exceptional customer service.
For more information on the latest trends in car navigation and entertainment systems, you can visit Forbes and TechCrunch.
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