Managing your online presence through local search engine optimization is the key to driving increased sales. If you are a dealer in the know, you are aware that 80% plus of your car buyers are doing their research online first before ever emailing, calling or stepping foot in your showroom.
If you are a dealer in the know, you are aware that 80% plus of your car buyers are doing their research online first before ever emailing, calling or stepping foot in your showroom. What will they think of your dealership if they can't find you through a simple Google search? Or worse, if they find a small presence and bad reviews?Managing your online presence through local search engine optimization is the key to driving increased sales. First, a word on return on investment. Your current marketing budget is most likely spent on TV, radio and print advertising. Can you track the ROI of that investment? For instance, how many TV viewers then came to your car lot and purchased a vehicle? How about radio listeners or readers of the local newspaper?The ROI of local search engine optimization for auto dealers is a magnitude greater than any of the old media mentioned before. From online searches, Yelp ratings, local Google ads; they can all be tracked on your website to show you where the customer came from, how long they visited your site and what they did while on the site.Where to start your local SEO campaign? It is best to hire a professional SEO company that has years of experience in this field. But, there are a few things you can start with yourself that 99% of your competition isn't doing.
What sites to focus on? The number one site to focus on for rankings and traffic is Google. Your 20% effort, 80% results can be found here. Add your local listing properly, look for listings on related blog and directories, ask for customer reviews and you will find success!Results do not occur overnight. It is a continual effort that will give you a competitive advantage. A managed local search engine optimization plan is the optimal way to continued success. You'll be one of the few local dealers in the know and will dominate your market! Think about the downside to not doing local SEO; losing market share in a world increasingly moving online.
5 Ways to Optimize Your Webpage Titles for SEO
Website with strong sales is not limited to its design and features. The following tips and tricks can be used to create a website with integrated search engine optimization (SEO) to attract more traffic to the website. The titles of your web pages can make a difference if your website is on the first page of the Google SERPs. It is essential for you to optimise them.
Common SEO Mistakes Dealers Should Avoid
This article is for these dealers to ensure they get the best possible ROI on their sweat equity. These issues are few of the most prominent mistakes dealer can make. Don’t ignore the recommendations just because they are obvious or simple.
Advantages of Purchasing Cars from Authorized Auto Dealers
An organization that manages vehicle dealers has launched a campaign to raise consumer awareness about new trends in the online sales of illegal cars. Buyers who prefer to purchase vehicles from unregistered dealers should be aware of the tactics used by these dealers.
