Datsun's legacy dates back to 1911 when Masujiro Hashimoto founded Kwaishinsha Motors with the vision of pioneering Japan's first regular automobile production. The DAT model 31, introduced in 1914, was named after the company's partners: Den, Aoyama, and Takeuchi.
In 1911, Masujiro Hashimoto established Kwaishinsha Motors, aiming to create Japan's first standard automobile. By 1914, the company had released the DAT model 31, named after its partners: Den, Aoyama, and Takeuchi. This marked the beginning of a journey that would see the company evolve and adapt through the decades.
In 1925, the company rebranded as DAT Motor Firm and expanded its production to include trucks alongside passenger cars. Initially, these trucks were built for military use, but due to low demand in the 1920s, DAT sought mergers with other automobile companies. This led to a merger with Jitsuyo Jidosha Co., and by 1932, the company was known as DAT Automobile Manufacturing Co., Ltd.
The company began selling full-sized cars in Japan until a government ordinance allowed 500cc vehicles to be driven without a permit. This led to the development of 495cc cars named "Datson" (meaning "son of DAT"). However, since "Datson" sounded like a Japanese word meaning "to lose money," it was renamed "Datsun." The name change also incorporated the rising sun motif, symbolizing good fortune.
Tobato Imono Co., which had acquired the factory in Osaka, merged with Nihon Sangyo Co. and rebranded as Jidosha Seizo. By 1934, the company was renamed Nissan Motor Co. In its early years, Nissan produced replacement parts for Ford and General Motors, who were on the verge of being expelled from Japan by the new government.
In 1935, Nissan launched a full line of vehicles, including trucks, buses, sedans, roadsters, phaetons, and coupes. The introduction of Graham Paige designs in 1936 under the Nissan brand led to the closure of Ford and GM operations in Japan.
During World War II, Datsun was involved in the Japanese war effort. Post-war, the vehicles underwent several tests before being introduced to the U.S. market. The first Datsuns were sold in California, marking the beginning of Datsun's international presence.
Datsun's journey from its inception in 1911 to becoming a global automotive brand is a testament to innovation, resilience, and strategic evolution. From its early days of producing military trucks to becoming a household name in the global market, Datsun's legacy continues to influence the automotive industry.
For more detailed insights into Datsun's history and its impact on the automotive world, visit Nissan Global and Hemmings.
This article provides a comprehensive overview of Datsun's history, highlighting key milestones and interesting statistics. The journey of Datsun is a fascinating tale of innovation and adaptation, making it a significant chapter in the history of the automotive industry.
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