NavInfo's total revenue reached 379 million yuan, with Nokia playing a significant role. Nokia's income share is substantial.
NavInfo has secured an exclusive deal to provide navigation electronic maps for BMW, significantly impacting the automotive and consumer electronics markets. This article delves into the implications of this partnership, the competitive landscape, and the strategic moves by key players like Audi, Mercedes-Benz, and AutoNavi. We also explore the broader market trends and future prospects for navigation and location-based services.
NavInfo reported a total revenue of 379 million yuan in the latest fiscal year, with Nokia contributing a significant portion. This partnership has been a double-edged sword for NavInfo. While Nokia's contribution has bolstered revenue, the declining sales of Nokia phones have posed a risk. However, Nokia's strategy to introduce new models in Europe and China, including the Lumia 800, is expected to mitigate this risk.
The Ministry of Industry and Information Technology recently released the "2012 Annual Party and Government Organs of Public Service Vehicles Use Models Directory," which favors domestic brands. This policy shift is expected to impact the sales of foreign luxury car brands like Audi, Mercedes-Benz, and BMW in China. Audi, which previously held a 20% share in the official vehicle procurement market, is likely to see a decline in sales. Mercedes-Benz and BMW have already announced significant price cuts, with reductions reaching up to 300,000 yuan.
AutoNavi, a key competitor, has lost BMW as a client to NavInfo. This loss, coupled with a potential decline in Audi sales, poses a risk to AutoNavi's 2012 performance. On the other hand, NavInfo's subsidiary, Century Qualcomm, will provide exclusive dynamic traffic information services to BMW, further strengthening NavInfo's market position.
Both NavInfo and AutoNavi have diversified into consumer electronics and mobile Internet location-based services. NavInfo's revenue from consumer electronics, including navigation handsets and PNDs, is substantial. AutoNavi, however, has focused on mobile and Internet location services, generating approximately $27.43 million (173 million yuan) in revenue, primarily from pre-installed maps on Samsung and Motorola phones.
NavInfo's reliance on Nokia has been a point of concern, but recent agreements with China Telecom to introduce Nokia's Windows Phone models, including the Lumia 800, have set a positive outlook for 2012. AutoNavi, on the other hand, has benefited from its acquisition of the Beijing Association for Science and Technology Development Co., Ltd., which provides pre-installed map services for China Telecom. However, with China Telecom's focus shifting towards Apple and Nokia's Windows Phone models, AutoNavi's market share may be affected.
NavInfo's exclusive deal with BMW marks a significant milestone in the navigation and location-based services market. While the partnership with Nokia has its risks, strategic moves and market trends indicate a positive outlook for NavInfo. The competitive landscape is evolving, with significant implications for key players like AutoNavi, Audi, and Mercedes-Benz. As the market dynamics shift, companies will need to adapt and innovate to maintain their competitive edge.
For more detailed insights, you can refer to the NavInfo Annual Report and the Ministry of Industry and Information Technology website.
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