Finding the Right Jeep Dealer: Three Crucial Factors

Check the Better Business Bureau

Why the BBB Matters

While it's not essential for a Jeep dealer to be a member of the Better Business Bureau (BBB), the BBB's website can be a valuable resource. The BBB is a private organization where businesses can pay for membership, but its real value lies in its database of customer complaints and resolutions. According to the BBB, they handle over 870,000 complaints annually, making it a go-to resource for consumers (source).

How to Use the BBB

1. Search for Complaints: Look up the dealership on the BBB website to see if there are any complaints against them.
2. Resolution Check: Examine how the dealership resolved these complaints. A dealer that actively resolves issues is more likely to provide good customer service.
3. Ratings and Reviews: The BBB also provides ratings and reviews, which can offer additional insights.

Reviews

The Power of Customer Feedback

Customer reviews are another essential factor to consider. According to a 2021 survey by BrightLocal, 87% of consumers read online reviews for local businesses, and 79% trust online reviews as much as personal recommendations (source).

How to Interpret Reviews

1. Look for Patterns: While individual reviews can be biased, patterns in reviews can provide a clearer picture.
2. Consider the Context: People are more likely to leave reviews after a negative experience. Keep this in mind and look for balanced feedback.
3. Check Multiple Sources: Use various platforms like Google Reviews, Yelp, and DealerRater to get a comprehensive view.

Add-Ons

Beyond the Purchase

When choosing a Jeep dealer, it's crucial to consider what additional services they offer. According to a 2020 study by Cox Automotive, 74% of car buyers are more likely to return to a dealership that offers excellent after-sales service (source).

What to Look For

1. Warranties: Ensure the dealership offers comprehensive warranties that cover essential repairs.
2. Maintenance Services: Check if they provide maintenance services like oil changes, tire rotations, and brake inspections.
3. Additional Perks: Some dealerships offer perks like free car washes, loaner vehicles, or roadside assistance. While these may not be deal-breakers, they can add value to your purchase.

Interesting Stats

• Customer Loyalty: According to J.D. Power, 54% of car buyers return to the same dealership for their next purchase (source).
• Online Reviews: A study by Podium found that businesses with more than 25 reviews see a 108% increase in revenue compared to those with fewer reviews (source).

Conclusion

Selecting the right Jeep dealer involves more than just finding the nearest lot. By leveraging resources like the Better Business Bureau, reading customer reviews, and considering additional services, you can make a well-informed decision. Remember, a good dealership will not only sell you a car but also provide excellent after-sales service, ensuring a long-term relationship.

By following these guidelines, you can confidently choose a Jeep dealer that meets your needs and offers the best value for your investment.