Fresh Memory: The First Full-Size Pickup Achieving 30 MPG on the Highway

May 30
16:43

2024

adawong1

adawong1

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The all-new Ram 1500 truck is set to revolutionize the full-size pickup market with its impressive fuel efficiency, starting at $23,585 for the base Tradesman model and going up to $48,415 for the top-tier 4WD Crew Cab Laramie Longhorn, as announced by Chrysler Group LLC. This revamped Ram is expected to turn heads with its class-leading 25 miles per gallon (mpg) highway fuel economy, redesigned exterior, and significantly upgraded interior. In total, there are 30 different versions of the Ram 1500, featuring either the 3.6-liter Pentastar V-6 or the 5.7-liter Hemi V-8 engines, paired with six- or eight-speed automatic transmissions.

A Game-Changer in Fuel Efficiency

The Ram 1500 is Chrysler Group's best-selling vehicle and the third-best-selling pickup in America. In 2010,Fresh Memory: The First Full-Size Pickup Achieving 30 MPG on the Highway Articles Ram sales increased by 23%, and the updated model is expected to capture even more market share. The specialized HFE (High Fuel Efficiency) Ram 1500 achieves an unprecedented 30 mpg on the highway, a first for any full-size truck from the manufacturer.

Engine Options and Performance

Ram has integrated its efficient 3.6-liter V6 engine across its lineup, including Dodge, Chrysler, and Jeep vehicles. This engine produces over 200 horsepower and delivers up to 18 mpg in the city and 25 mpg on the highway. The Pentastar V6 is a testament to Ram's commitment to combining power with fuel efficiency.

Competitive Landscape

Ford Motor Co. has demonstrated that consumers have a strong appetite for V6 full-size trucks. A significant portion of F-150 sales are either Ford's naturally aspirated 3.7-liter V6 or its turbocharged 3.5-liter EcoBoost V6. Ram's new offerings are poised to compete directly with these popular models.

Advanced Features and Innovations

Ram didn't stop at powertrain improvements. Nearly every piece of sheet metal has been redesigned, both inside and out. Additionally, the Ram offers an optional start/stop system that improves fuel economy by 1 mpg. This system, commonly found in gas-electric hybrids, shuts off the engine when it's not needed and restarts it when power is required.

Air Suspension System

One of the most significant advancements in the Ram 1500 is its optional air suspension system. Since the Ram uses a coil spring rear suspension, it offers several ride height levels. At the normal ride height, the Ram provides 8.7 inches of ground clearance. In aero mode, the body lowers by 0.4 inches to improve aerodynamics. Off-road mode raises the Ram by an additional 1.2 inches for better clearance, while Off-road 2 mode lifts the truck by another 2 inches for even more room. Parking mode lowers the Ram by 2 inches from the normal ride height to make it easier to get in and out of the vehicle.

Market Impact and Future Prospects

The Ram 1500 is packed with technology and is expected to make waves in the market. However, as previous truck manufacturers have learned, it remains challenging to sway loyal pickup owners from one brand to another. The extent to which the Ram can attract new customers is uncertain, but it shouldn't worry too much about losing its existing customer base.

Interesting Stats

  • The Ram 1500's 30 mpg highway fuel economy is a significant milestone, making it the most fuel-efficient full-size pickup in its class. Source: EPA
  • In 2020, full-size pickups accounted for 14.6% of all vehicle sales in the United States, highlighting the importance of this market segment. Source: Statista
  • The Pentastar V6 engine has been recognized as one of Ward's 10 Best Engines multiple times, showcasing its blend of performance and efficiency. Source: WardsAuto

Conclusion

The all-new Ram 1500 is set to redefine the full-size pickup market with its impressive fuel efficiency, advanced features, and competitive pricing. With its class-leading 30 mpg highway fuel economy and a host of innovative technologies, the Ram 1500 is poised to capture the attention of both new and loyal customers alike.