Intel's integrated location platform is transforming the landscape of positioning services, impacting ecosystem providers, application developers, and end users alike. This article delves into the evolution of location-based services (LBS), Intel's strategic moves, and the broader implications for the tech industry.
Intel's integrated location platform is reshaping the positioning services landscape, influencing ecosystem providers, application developers, and end users. This article explores the evolution of location-based services (LBS), Intel's strategic acquisitions, and the broader implications for the tech industry. Discover how Intel's innovative approach is setting new standards in mobile and automotive solutions.
Five years ago, location-based services were considered niche, high-priced offerings with limited interaction with other applications. Today, LBS has become a cornerstone of real-time user interaction, enabling people to share their whereabouts seamlessly. According to a report by MarketsandMarkets, the LBS market is expected to grow from $17.8 billion in 2020 to $39.2 billion by 2025, at a CAGR of 17.1% [^1^].
The shift in LBS has prompted companies to rethink their strategies for developing and deploying these services. For instance, Nokia has revamped its approach, while Intel has introduced innovative countermeasures to stay ahead in the game.
In September 2011, Intel announced its acquisition of Telmap, an Israeli provider of location-based services and navigation. This move raised eyebrows and signaled Intel's commitment to enhancing its LBS offerings. Telmap became a wholly-owned subsidiary of Intel, integrating its standardized application programming interfaces (APIs) into the Intel platform. This integration allows developers to incorporate location-based functionality into their applications seamlessly.
By acquiring Telmap, Intel aimed to enrich its AppUp ecosystem with advanced navigation and local search capabilities. This strategic move enables Intel to offer a comprehensive suite of LBS features, making its chips more attractive to smartphone and automotive manufacturers.
Intel envisions making LBS capabilities an integral part of its chips, whether for smartphones or automotive solutions. By embedding the necessary location APIs into its chip design, Intel provides equipment manufacturers and potential automotive customers with a robust, ready-to-use solution.
For mobile phone manufacturers, Intel's platform offers significant advantages. By using Intel chips, manufacturers can provide end users with proprietary, cross-platform LBS, independent of the operating system. This flexibility allows device manufacturers to compete at the chip level, bypassing the need for Google, Microsoft, RIM, or Nokia location APIs.
Integrating Telmap's content and functionality highlights Intel's ambition to make its chips central to a variety of products. Telmap's positioning capabilities can be applied in both mobile phones and cars, but Intel's interest extends beyond traditional content provision. The company views this integration as a crucial step to remain competitive and boost chip sales.
Intel's strategy aligns with its $100 million Intel Capital Connected Car Fund, established in February 2012. This fund focuses on global investments in hardware, software, and services companies developing new vehicle applications. The goal is to create a connected ecosystem where cars seamlessly interact with other devices.
Intel's integrated location platform is a game-changer in the world of positioning services. By acquiring Telmap and embedding LBS capabilities into its chips, Intel is setting new standards for mobile and automotive solutions. As the LBS market continues to grow, Intel's innovative approach positions it as a leader in this dynamic field.
[^1^]: MarketsandMarkets LBS Market Report
By integrating LBS capabilities into its chips, Intel is not just keeping pace with industry trends but also setting new benchmarks for innovation and connectivity.
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