The mobile tour guide industry is still in its early stages, and while we don't need to reinvent the wheel, understanding and leveraging key technologies is crucial for growth. This article delves into the cost considerations, technological advancements, and future trends in the mobile tour guide sector, providing a comprehensive guide for stakeholders.
The mobile tour guide industry is in its infancy, requiring a balance between cost and precision in positioning technology. As the industry evolves, integrating various positioning technologies will become essential. This article explores the current state, challenges, and future trends in the industry, emphasizing the need for open standards and platforms to foster growth and innovation.
At the initial stage of developing mobile tour guide systems, cost is a significant factor. Companies need to practice and explore detailed information on precision positioning while balancing construction costs. According to a report by MarketsandMarkets, the indoor positioning and navigation market is expected to grow from $6.92 billion in 2020 to $23.6 billion by 2025, at a CAGR of 27.9% (source).
With the rise of ubiquitous network applications, integrating various positioning technologies is becoming a necessity. The future of mobile tour guides lies in the seamless integration of these technologies to provide accurate and reliable services.
Indoor positioning technology is currently dominated by foreign patents. However, companies like ours have been focusing on refining these technologies for 3G phones. Over the past two years, we have accumulated significant expertise, resulting in several technical patents and software copyrights. This has allowed us to establish independent intellectual property rights and technological leadership.
The industry faces several challenges, including the need for an open mechanism and a universal platform. For instance, if China Mobile were to invest heavily in covering all indoor locations in Beijing, the lack of open technology would mean that other companies like Unicom would have to repeat the process. This highlights the need for shared technology applications and results.
The growth of the mobile tour guide industry depends on the structural development of the industry chain. An open system would allow for the integration of various enterprises' content and products, fostering faster industry growth. According to a report by Grand View Research, the global location-based services market size was valued at $23.14 billion in 2020 and is expected to expand at a CAGR of 22.1% from 2021 to 2028 (source).
In 2004, Wang Gang joined Easy Navigation and dissolved the company's navigation software R&D team. This decision was initially met with confusion, but it allowed the company to focus on pre-market product development and collaboration with software companies. Over three years, Easy Navigation established partnerships with over 20 navigation software companies, a feat unmatched by other firms.
The mobile tour guide industry is poised for significant growth, driven by advancements in positioning technology and the need for open standards and platforms. By balancing cost considerations, leveraging technological advancements, and fostering industry collaboration, stakeholders can navigate the challenges and capitalize on the opportunities in this burgeoning market.
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