Vauxhall has launched an exciting new competition, "Pop Art Idol," offering contestants the unique opportunity to feature in the next TV advertisement for the Vauxhall Corsa. This innovative campaign has already garnered significant interest and promises to be a hit!
Vauxhall has experienced remarkable success over the past 10 months, selling approximately 25,000 vehicles through the government scrappage scheme. With the scheme now concluded, Vauxhall is pulling out all the stops to maintain their momentum. Known for their creative TV commercials, such as the C’MON ads that aimed to "put the fun back into driving," Vauxhall is now aiming to "put the Pop Art into driving" with their latest campaign.
The "Pop Art Idol" competition is a unique initiative that allows participants to appear on the gallery wall of the forthcoming pop art-inspired Corsa TV commercial. This campaign is designed to replicate the success of the previous Corsa pop art commercial, which aired in February 2010.
The competition is being run via Facebook, utilizing a dedicated app that allows users to upload their images and transform them into pop art. The app provides six different steps to edit the look of the image, add speech bubbles, and even incorporate sound effects.
Vauxhall's innovative approach to advertising has consistently generated massive interest. Their ability to engage audiences through creative campaigns has been a key factor in their success. The "Pop Art Idol" competition is expected to continue this trend, drawing in participants and viewers alike.
The competition runs from April 7th to May 31st, 2010. To participate, simply log onto the Vauxhall Corsa Facebook fan page at www.facebook.com/vauxhallcorsa and follow the instructions to upload and edit your image.
Vauxhall's "Pop Art Idol" competition is a testament to their commitment to creative and engaging advertising. By leveraging the power of social media and pop art, Vauxhall is not only promoting their brand but also providing a platform for participants to showcase their creativity. This campaign is set to be another success in Vauxhall's impressive portfolio of innovative marketing strategies.
Note: The competition dates and details are based on historical data from 2010. For the latest updates and current competitions, please visit Vauxhall's official website or social media pages.
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