Shanghai General Motors (GM) kicked off 2012 with a bang, reporting a remarkable 127,443 vehicles sold in January. This represents a 58% month-on-month growth, setting a new sales record for the company. On average, Shanghai GM sold 7,497 cars per day, showcasing the strong market demand for its diverse range of products.
Luxury brand Cadillac saw a significant boost in January, selling 2,987 vehicles, an 18% increase compared to the previous year. The Cadillac SRX, in particular, shone brightly with 2,132 units sold, marking a staggering 38.5% year-on-year growth. This solidified its status as a star in the luxury SUV market.
The Cadillac SRX's impressive performance is noteworthy. It has become one of the most popular imported intermediate luxury SUVs, further cementing Cadillac's position in the luxury segment. The Cadillac CTS family also saw a 27% growth, driven by the popularity of the CTS Coupe, which has been well-received for its stylish and forward-looking design.
Buick had a stellar month, selling 71,056 vehicles in January. The new Buick models, including the Lang XT and GT, contributed significantly to this success, with combined sales of 19,787 units. The Lang GT alone sold 15,189 vehicles, reinforcing Buick's dominance in the high-end intermediate car market.
Buick's "double king" models, including the luxury JunYue, sold 17,162 units in January. The JunYue alone contributed 9,402 units, maintaining its leadership in the senior car market. The Buick KaiYue also performed exceptionally well, with sales reaching 28,680 units, reaffirming its position as a market leader.
The Buick GL8 series continued its strong performance from the previous year, achieving a 65% month-on-month growth in January. This solidified its leadership in the large MPV market, demonstrating Buick's ability to cater to diverse customer needs.
Chevrolet also had a strong start to the year, with total sales reaching 53,400 vehicles in January. The Chevrolet division's main sales model sold 22,711 units, contributing to the brand's rapid growth in China. The cumulative sales of Chevrolet families in China have now surpassed 520,000 vehicles, with an average monthly sales of over 15,000 units.
The Chevrolet New Sail, known as the "national ideal home car," sold 21,439 units in January, leading the market in the economy car segment. The Chevrolet division also saw a 104% year-on-year growth, driven by its appealing urban style and robust product characteristics.
The Chevrolet Malibu, a highly anticipated new model, is set to be launched in February. Built on GM's advanced global car platform, the Malibu is expected to open a new chapter for Chevrolet, combining style and performance to attract a wide range of customers.
Shanghai GM's impressive January sales figures highlight the company's strong market presence and the growing demand for its diverse range of vehicles. With significant contributions from Cadillac, Buick, and Chevrolet, Shanghai GM is well-positioned for continued success in 2012.
By leveraging its diverse product lineup and strong market presence, Shanghai GM is poised for a successful year ahead.
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