Tata Aria: Pioneering the Indian Crossover Segment

May 30
07:20

2024

girish babu

girish babu

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Tata Aria, the first Indian crossover, seamlessly blends the attributes of an MPV, sedan, and SUV, offering a unique driving experience. Launched with a host of entertainment, comfort, and safety features, the Aria stands out in its segment. This article delves into the specifications, pricing, and competitive landscape of the Tata Aria, providing a comprehensive review of this innovative vehicle.

Overview of Tata Aria

The Tata Aria,Tata Aria: Pioneering the Indian Crossover Segment Articles introduced in 2010, is based on the Tata Xover concept showcased at the 2006 Geneva Motor Show. It aims to combine the spaciousness of an MPV, the luxury of a sedan, and the ruggedness of an SUV. The Aria features three rows of seats, making it an ideal family tourer with refined driving dynamics and an aggressive SUV-like appearance.

Key Features

The Tata Aria is packed with numerous features, some of which are segment-firsts:

  • Entertainment and Connectivity: Satellite navigation, CD changer, Bluetooth connectivity, USB/aux-in port.
  • Safety: Eight airbags, reverse camera with parking sensors, Electronic Stability Program (ESP), and Traction Control System (TCS).
  • Comfort: Climate control, cruise control, and a spacious interior.

Engine and Performance

The Aria is powered by a 2.2-litre DiCOR engine that produces 140 bhp. This engine ensures a smooth and powerful drive, suitable for both city commuting and long highway journeys. The vehicle's design minimizes turbo lag, making city driving effortless.

Variants and Pricing

Initially available only as a 4x4, Tata later introduced a 4x2 version to cater to market demand. The 2WD Aria comes in three variants: Pure, Pleasure, and Prestige. The 4x4 version is available in Pleasure, Prestige, and Pride trims. The pricing for the 4x2 variant ranges from ₹11.61 lakh to ₹14.26 lakh for the high-end Prestige variant.

Variant Drive Type Price Range (INR)
Pure 4x2 ₹11.61 lakh
Pleasure 4x2/4x4 ₹12.61 lakh - ₹13.61 lakh
Prestige 4x2/4x4 ₹13.61 lakh - ₹14.26 lakh
Pride 4x4 ₹14.26 lakh

Competitive Landscape

The Tata Aria competes with several well-known models in the Indian market, including the Ford Endeavour, Maruti Grand Vitara, Toyota Innova, Honda CR-V, Chevrolet Captiva, Toyota Fortuner, and Skoda Yeti.

Mileage Comparison

The Aria boasts a mileage of 18.7 kmpl on highways and 11.1 kmpl in city conditions. In comparison, the Mahindra XUV500 offers 16.12 kmpl on highways and 11.67 kmpl in the city.

Model Highway Mileage (kmpl) City Mileage (kmpl)
Tata Aria 18.7 11.1
Mahindra XUV500 16.12 11.67

Design and Comfort

The Tata Aria features a crisp design with aggressive elements, particularly in the front fascia. It effectively absorbs shocks from uneven roads and minimizes body roll, ensuring a comfortable ride. The up-and-down bound grills add a touch of enthusiasm and diversity to its appearance.

Comfort and Convenience

The Aria excels in providing comfort and convenience to its occupants. The spacious interior, coupled with advanced climate control and minimal gear shifts, makes city driving akin to a leisurely jog in the park.

Conclusion

The Tata Aria redefines benchmarks in the crossover segment with its innovative design and advanced features. It offers a luxurious and comfortable driving experience, making it a strong contender in its class. While it faces stiff competition from models like the Mahindra XUV500 and Skoda Yeti, the Aria's unique blend of MPV, sedan, and SUV characteristics sets it apart.

For more detailed reviews and comparisons, you can visit Autocar India and CarDekho.

Interesting Fact: Despite its innovative design and features, the Tata Aria struggled in the market due to its high price point and competition from more established brands. However, it remains a significant milestone in Tata Motors' journey towards creating versatile and feature-rich vehicles.

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