The advent of smartphones has revolutionized the car navigation market, leading to a significant transformation in vehicle information terminals. Traditional car navigation systems are now being redefined to keep up with the flexibility and real-time capabilities of smartphone applications. Auto companies are actively working to adapt to these changes.
The rise of smartphones has dramatically altered the car navigation market. Traditional Personal Navigation Devices (PNDs) have seen a sharp decline in sales. According to a 2011 report by Berg Insight, global PND sales dropped from 38 million units in 2010 to 33 million units in 2011, and they are projected to fall to 23 million units by 2016 (Berg Insight).
The decline in PND sales can be attributed to the increasing functionality and convenience of smartphones. Consumers now prefer the real-time traffic updates and map services provided by smartphone applications over traditional built-in navigation systems. This shift has forced auto companies to rethink their approach to vehicle information terminals.
Auto companies are now focusing on enhancing their built-in navigation systems by integrating more features and improving connectivity. However, consumers are increasingly demanding open environments that allow for seamless integration with their smartphones. This trend is similar to the shift seen in the mobile phone industry with the introduction of open internet access.
Auto companies have adopted three main strategies to adapt to the rise of smartphones and redefine vehicle information terminals.
The first strategy involves creating automotive products that fully rely on smartphones. These products focus on providing a display and touch panel interface, while the smartphone handles application software and internet communications. This approach allows for seamless integration between the car's display and the smartphone's capabilities.
The second strategy focuses on enhancing the functionality of traditional car navigation systems by incorporating features typically found in smartphones. This includes real-time map updates and additional applications that extend the system's capabilities.
The third strategy involves creating hybrid systems that combine the best features of both traditional car navigation systems and smartphones. These systems offer the reliability and robustness of built-in navigation systems while also providing the flexibility and real-time capabilities of smartphone applications.
The future of vehicle information terminals lies in the seamless integration of smartphones and built-in systems. As technology continues to evolve, auto companies will need to stay ahead of consumer demands by offering flexible, real-time, and user-friendly solutions.
The evolution of vehicle information terminals is being driven by the rise of smartphones and the demand for real-time, flexible, and user-friendly navigation solutions. Auto companies are adopting various strategies to adapt to these changes and provide consumers with the best possible experience. As technology continues to advance, the integration of smartphones and built-in systems will become increasingly seamless, offering a new era of vehicle information terminals.
This article provides an overview of the significant changes in the car navigation market due to the rise of smartphones. It highlights the decline of traditional PNDs, the strategies adopted by auto companies, and the future of vehicle information terminals.
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