Social Media is become a hub for every brand to interact with their consumers and vice-versa. Given the current state, a little boost to the employees to promote the brand/company through their personal social media profiles can increase the sales/conversions of the organization exponentially.
Partnering with employees gives access to a variety of social media campaigns; but for that encouraging employees to share on social media while at work is very important. Though it is not easy to get employees to talk about the company on social media, it could be totally worth it!
Here are 10 benefits of having an Employee Advocacy program implemented:
1.The face of the organization
Since employees advocate for the company, in a way they become the face of the company; and because seeing is believing, the trust of outsiders is earned through employee advocacy programs. Thus, every employee becomes the face of the organization, which not only increase goodwill of the company, but also of the employee.
2.Amplification of reach
The reach of the employees of an organization on a whole may have an upper hand when compared to that of the organization by itself. Therefore, employees sharing or posting on behalf of the company on their personal social media accounts may reach a larger set of an audience rather than the company alone.
3.Personalization
The impact of a post, when shared by a company and by an individual, is very different. People are prone to clicking on the post of an individual rather than the post of a company. Therefore, the engagement rate for the posts shared by the employees will be higher than the post shared by the company.
4.More interaction with consumers on social media
With employees being more active on social media for the company, communicating with people on the outside through social media becomes easy. People trust the information that they receive as it comes from an employee of the organization.
5.Wide variety of campaigns
As there are many employees in a company, the way every employee posts on social media platforms is different. This diversity enhances the variety of campaigns, which can also help determine, what the best course of action is for the company’s social media campaigns.
6.Higher conversion
The conversion of a lead generated through an employee is higher as compared to the lead generated through any other source. Therefore, an increase in conversion rate could mean an increase in sales too.
7.More authority on Social Media
As the organization related activity increase on social media, the company earns a lot of goodwill, thus increasing its fan base and followers on social media platforms, which in turn magnifies the reach of the company.
8.Builds trust in employees
Trust in the employees can be increased by assigning the task of social media activities to them. Knowing that the company trusts them brings a certain delight to the employees; and in turn the company earns more trust from its employees! Due to increased trust, there is better efficiency in the organization. 9.Attracts newer talent
Compared to a brand/organization, people tend to trust its employees more, thus displaying the work culture of the organization through employees can also help attract new talent to the organization.
10.Well managed social media presence
As employees advocate for the company on social media, the queries regarding the company are quickly responded by the employees. This shows better efficiency by the company to its followers and can also increase its number of followers.
Employee Advocacy is in-house marketing on social media which companies have only started to explore. SocioAdvocacy is an employee advocacy tool that permits multiple users of an organization to get to know about all the social media activities of the company. The point system on the platform grants points to every share made an employee on their personal social media platforms and shows standings of the employees on a leader board, which supports to keep the competitive spirit alive among the employees! As the phrase goes, the early bird catches the worm, the sooner the companies the engage into employee advocacy, the more benefitted they are.
