When it comes to growing and operating in an established industry, small businesses have to be smart about what strategies to implement. We've handpicked 3 of our favorites to share!
To be an effective marketer, you have to keep up with the changes brought about by shifts in consumer behavior as well as the advancements in industry technology. Keeping up implies adapting to these new trends and effectively utilizing these new technological advancements because the undeniable truth is, digital marketing trends evolve quickly, and on a frequent basis.
In 2016, less than 8% of B2B product sales and around 15% of B2C product sales were purchased directly through the internet.. Because the internet is arguably the most efficient sales channel, these numbers may have caused 30% of marketers to say that keeping up with technology advances is a major concern of small business owners.
The proof is in the pudding. E-mail (54%), website (51%), and social media (48%) are the top three marketing tools being used by small businesses today. At one point, these were relatively new tools compared to traditional marketing but businesses wholeheartedly embraced them as soon as their ability to generate ROI was proven. This goes to show that adapting to new tools and technology needs to be done to remain competitive in any industry.
It all boils down to your business’ approach to organizational goals and KPIs. If you notice an industry trend or best practice that supports your current operations and helps you reach organizational goals, find a way to take advantage of it. In the commercial world, things evolve quickly. If you can’t keep up, you’ll get left behind.
Check out the full article and 3 Digital Marketing Strategies for Small Businesses!
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