5 Tricks to Customize your Survey with you brand

With the emergence of internet, everything is going online - including polls and surveys. Gone are the days when companies used to conduct surveys by distributing survey sheets among respondents and gathering results later. There are numerous survey and polling websites available online with intricate features that allow detailed analysis of the respondents. You can even filter the results on the basis of demographics like age, and gender. Online survey facilitates easy management and sharing of the results. However, when it comes to companies or businesses, they should definitely practice survey branding.

Survey branding is nothing but modifying your survey in a way that its look and feel defines and represents your brand. For companies that need to take a step further should definitely opt for branding their survey. The main reason you should practice survey branding is to ensure your respondents remember who you are; it helps in increasing the credibility level perceived by them. When asked about it, people should know who conducted the survey. Today, almost every online survey and poll website offers customization features that aids in designing a survey according to your needs. Grab that opportunity and establish your brand among your customers. Here are a few tips on how to customize your survey to reflect your brand effectively.

• Place your brand logo

  Nothing will give a clearer signal than the logo itself. Placing logo in the online poll/survey will create awareness among the respondents about who is really conducting it. Moreover, it will alter the mindset of respondents in a specific way as to how to answer the questions.

   

• Place company tagline in the header

  Company taglines are usually one-liners that highlights and expresses what type of service/product they provide. They are equally powerful as the company logo and can be in either graphic or textual form. Insert your tagline in the header section of your survey to let the respondents know what type of company you are.

   

• Customize survey theme

  This would be the smartest move - modifying the theme of your online survey to reflect your brand. This includes choosing templates that resemble the color of your brand. If no template matches your criteria, you can always customize and get it done.

   

• Font matching

  If you have a unique font for your brand, use it in the online survey you conduct as well. Show it clearly in the header art and the questions too. If the font is not easily readable, choose something complementary to it.

   

• Keep the tone in check

  Every brand has a purpose and goal; they aren't limited to just visuals. If your brand is fun and casual, use an informal tone in the questions of your survey. On the other hand, it wouldn't make sense to ask snarky or fun questions in a survey conducted for a professional company.

   

In today's scenario of competitive and aggressive business environment, branding your onlinesurvey is very important and significant. Whether designing a customer satisfaction poll for a new product, coming up with a more cost-efficient production process or targeting a new market, it calls for much of brainstorming and here branding online poll come in as a blessing for the business owners. Many online poll sites are there on the internet like Survey Monkey, PollDeep.com, Doodle, etc which will be helpful for business to customize the survey and represent their brand. Go for the one which best suits your need and makes your customer loyal to your brand.