Top eCommerce Business Tools

Easy access to the internet has influenced every field of life including business. People want to get everything in the comfort of their homes. Shopping trends have changed drastically. Online shopping is the new normal. Therefore, e-commerce is also on a rise for the past few years. Brands and shops are moving online to provide their customers with everything at their doorstep. But have you thought about how do they manage all this? Well, the answer is that different tools are used to manage eCommerce.  Let’s discuss the most important ones.

1. Online Selling Platform

To set up an online store, companies need a platform where they can showcase their products and services. The concept of online marketplaces has become mainstream. Many online marketplaces are available that drive huge volumes of traffic every day. The brands that want to start an online business can display their services and product on these platforms.

Why Do You Need an Online Selling Platform?

Some of the reasons why online marketplaces are the right way to start an online business are as follows.

• Provide easy customer access.
• Widen business reach.
• Boosts brand identity.
• Provide an additional channel to sell your products and services.
• Global brand visibility.
• Reduce marketing costs.
• Drive huge traffic.
• Customers find it easier to shop on trusted online platforms.
• Maintain business availability round the clock.

Suggestion

SeeBiz offers a marketplace that is also the world's first networking platform for businesses. It allows you to showcase your products and network with other vendors. Schweiz also offers an omnichannel presence and provides countless sales opportunities.

2. Inventory Management System (IMS)

An inventory management system is one of the major needs to manage eCommerce. The inventory management system tracks and monitors all the inventory processes. Each and every item in the inventory is monitored. Orders, sales, and shipments are also tracked through it.

Why Do You Need an Inventory Management System?

Inventory management systems help in enhancing business productivity in many ways. Some of the most important uses are;

• Increase in sales.
• Reduced inventory holding cost.
• Easy warehouse management.
• Real-time order tracking.
• Easy order handling and processing.
• Lower order handling costs.
• Optimized inventory operations.
• Increased business efficiency.
• Minimum chances of stock out and excessive stocking.

Suggestion

SeeBiz Inventory is an ultimate inventory management software that's easy to use. It manages the eCommerce business and keeps track of inventory at each stage of the supply chain. SeeBiz Inventory manages online as well as offline sales. It also allows you to manage the returns within the inventory, provide accurate forecasting and avoid stockouts. It Analyzes sales and provides real-time reporting.

3. Analytical Tools

Analytical tools are important to analyze business performance. They help evaluate the performance and compare it with the goals. Multiple analytical tools are available in the market that analyzes the data regularly and extracts relevant information for improvement.

Why Do You Need Analytical Tools?

Analytical tools are important for managing business performance.

• Provide insights into business performance.
• Organize and manage the data.
• Provide solutions to the shortcomings.
• Improves activity for business development.
• Help in making day-to-day business decisions.
• Support in setting KPIs and meeting them.
• Provide real-time data on business performance.
• Suggest strategies to maximize the outcomes.

Suggestion

Google Analytics and Hotjar are prominent analytics tools for eCommerce.

4. Marketing Tools

Marketing is a very important segment in eCommerce management. Marketing is important to drive sales. Multiple tools are available in the market that automates the marketing process. They help develop and promote the products and services smartly. Different types of marketing tools are used such as email tools, advertising, and market research tools.

Why Do You Need Marketing Tools?

Ecommerce needs proper marketing to grow and drive sales. The marketing tools:

• Provide strategic data about market trends and customer behavior.
• Help in content generation and lead scoring.
• Improves conversion rates.
• Helps in retaining customers.
• Increase business revenue.
• Provide real-time results of the marketing campaigns.
• Improve the reach of marketing campaigns.

Suggestion

Google Analytics and Mailchimp are two widely used marketing tools for eCommerce.

5. Human Resource Management (HRM) Tools

HRM tools are used to manage the employees in the organization. The whole process from inducting, selecting, training, and appraising the staff members come under human resource management.

Why Do You Need HRM Tools?

HRM tools manage staff relationships and teamwork. Business use HRM tools to:

• Handle routine tasks regarding human resources.
• Speed up document creation and save time.
• Set and monitor the key performance indicators of staff performance.
• Manage employee efficiency.
• Improve employee services and encourage teamwork.

Suggestion

ADP and HRIS are two prominent HRM tools used in the eCommerce business.

Get started!

As you know, it is the digital era and everybody is switching to online solutions preferably eCommerce. Ecommerce business tools have their utilities in their areas. If you want your online store to show positive performance, don't wait up.  Integrate the right tools and get started with your eCommerce business. Start by considering some good and affordable tools mentioned above like SeeBiz and Seebiz Inventory.