Online survey have made the task of decision-making much more easier and comforting but they too are prone to some shortcomings. We see all the time that common mistakes keep survey questions far from being effective. These are the problems which might ruin the whole outcome of the process. Here are the 5 most common mistakes, if avoided will make your online poll full proof in every aspect.
Though technology has made a lot of tasks easier but it does not come with a guarantee of authenticity. Online survey have made the task of decision-making much more easier and comforting but they too are prone to some shortcomings. While drafting the online poll, you should make sure that all the elements are taken care of.
There are some common mistakes which we commit while conducting the online survey. These are the problems which might ruin the whole outcome of the process. By avoiding these mistakes, you will make your online poll full proof in every aspect.
1. Confusing or Misleading Questions
Avoid using confusing and misleading questions in your online survey. Ask a specific and straight question if you want to get the most effective result from the online poll. If your question will confuse your respondents, they are most likely to either skip the question or give a biased answer. The perception of the question for both you and the respondents should be same to yield the best outcome from the survey.
2. Lengthy Questions
Do not keep too long and lengthy questions in your online survey. Your respondents are taking time out of their busy schedule and you should respect that. Keeping long questions will both annoy and confuse your participants. Use short, direct and to the point questions to engage your respondents. There is no point conducting an online poll if the audience is either not answering or answering with half-hearted approach.
3. Vague or Unspecified Questions
Avoid using vague and unspecified questions which will create a confusion in the mind of the respondents. Do not go for questions which have no direct answer and calls for a diplomatic answer from the participants. The respondents will not take these questions in the positive way, thus giving biased and unreliable inputs. Be clear about the information which you want to get from the participants and ask precise and particular questions from them.
4. Ambiguous Rating System Used
Some of the online poll use ambiguous rating system to get the input from the participants. They ask the respondents to rate them on a rating scale from 1 to 5 or 1 to 10 depending on their experience. This kind of feedback can give a general indication but not something concrete and reliable. If at all you are using a rating scale, use something which will give you a fairer and clearer idea about the views of the audience.
5. Proper Clarification is not Allowed
Do not restrict your respondents to answer in just 'Yes' or 'No', give them opportunity to clarify their answer, if they want to. If you are asking a question like whether they like a product or service, give them chance to explain the reason as well. This tactic will help you to get more information from the participants for improvements. Rely on the unbiased and reliable information from the participants for better marketing of your products and services.
Just remember that there's never too much of feedback, the more you have better it is for you. Today's business scenario is much more competitive and aggressive. You have to be on your toe every time to beat your competition. The online poll can help you out in this situation with its improved and comprehensive approach. Many online survey builders are there on the internet like Survey Monkey, PollDeep, etc which will be helpful for business to conduct poll and make decision making a much more easier and comforting task.
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