List building is an important part of growing your business. If you have a good list, you have people who will fill your events, teleseminars and webinars.
List building is an important part of growing your business. If you have a good list, you have people who will fill your events, teleseminars and webinars. You have people to build relationships with (assuming that you regularly follow-up with them). However, you also want to make sure you build a quality list – people who are interested in and relevant to your market. You want people that when they’re ready to buy, you’re the first and only person they think of!
Here are four steps you should take to get ready to build your list:
So you’ve got the basics and you’re ready to go, now what? Do you use the Field of Dreams philosophy: Build it and they will come? Nah, you don’t want to do that! Here are 7 simple avenues you can take to drive traffic to your page and build your email list:
1. Facebook. There are a variety of things you can do with Facebook.
2. Blogging. Having a blog on your website is important for your search engine results. The search engines like websites that are updated frequently and, therefore, posting a blog to your site on a regular basis is a great way to get traffic. Make sure your blog posts are appropriate for your target audience and you use keywords that they will Google.
3. Article Marketing. Writing articles and posting them to article marketing sites is a great boost to your reputation. But more importantly, the resource box is where you can highlight your freebie and point people to your squeeze page.
4. Blog commenting. Make it a habit to comment on other top blogs in your market. This could include competitor’s blogs, as well as target market blogs. You can use Technorati to search for blogs. When commenting, make sure you’re delivering added value and information related to the post and not just blatantly promoting your freebie.
5. Joint ventures. This is when you work with someone else to sponsor or participate in an event to help build your list. It could be an interview-type call, teleseminar, telesummit, or several individuals offering a giveaway. Every person who is participating advertises the event to their list, thereby cross-promoting each other.
6. Business cards. If you attend a lot of live networking events, be sure to put a call to action on your card to drive people to your site to get your awesome freebie!
7. Email signature. This one is often overlooked. Create an eye-catching call to action on your email signature to encourage people to visit your squeeze page. You’re sending a ton of emails out every day anyway, capitalize on their visibility.
There are many more ways you can build your list, but these are my top seven. You might feel a bit overwhelmed by writing for your blog, article marketing, and Facebook, but don’t be — repurpose items. Write your blog post and repurpose it for the article marketing sites. Use that same blog post to create both direct and indirect Facebook posts. You don’t have to create everything from scratch.
What other ways do you use to build your list? Share them with me below.
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