7 Ways to Attract More Roofing Clients

Most roofing contractors always look for potential leads to grow their roofing business. Regardless of traditional marketing, the outcome isn't as expected. Nevertheless, numerous other marketing practices will help to get new prospects for your business and generate considerable leads. Among all marketing practices, digital marketing is one of the booming and in-demand opportunities that will benefit your roofing business. So, here we have brought to you the most effective ways that will take your roofing business to new horizons and elevate your leads count gradually.

1. Include Membership Plans

What if your clients return to your roofing services whenever they want? Well, membership plans are one of the ways to bring your existing customers back and maintain them for long. Under membership plans, you can charge one-time fees for the roof repair/replacement services and serve them for a specific time-frame (e.g., 2-3 years). This way, you can maintain a client/customer for 2-3 years and get ample time to target the new customer base. Running a membership plan includes the right offerings that a customer can't deny to take. 

Hence, take time to research and find the best offerings under the membership plan.

2. Focus on SEO

Search Engine Optimization is one of the most effective digital marketing practices that bestow multiple benefits to your roofing business. With the right roofing SEO, you can increase traffic to your website and get a plethora of queries to convert. Further, roofing SEO also helps you boost user-engagement, trust, and business reputation worldwide. Hiring the right roofing SEO agency means you are paying a minimal amount in return to colossal business growth. Above all, the efforts of SEO remain active for a long duration. Putting efforts today will pay-off for years at the same pace.

However, you are always recommended to continue investing in roofing SEO services to retain your rankings and grow your web traffic.

3. Utilize Social Media

Social Media platforms have nowadays become a strong marketing asset to interact with new/existing customers and build trust for your business. Through social media, you can not only entertain queries of existing customers/clients but also dig new clients. Different social platforms offer different opportunities to find potential clients and serve your roofing services. Remember, you must mark your presence as a roofing contractor or roofing company. Furthermore, you must entertain clients through business pages/accounts. 

Personal profiles/accounts are never fruitful for anyone looking to grow their roofing business.

4. Give Free Roof Estimates and Inspections

Expecting FREE is a human tendency, and as a business, you should learn to take advantage of this. Offering free roof inspection is a smart yet most effective way to bring clients to your doorstep. This is an effective way to increase your lead count. Further, it will increase your conversion rate as well. However, the conversion entirely depends upon how your roofing inspection team works and what it delivers under the free package.

A detailed roof inspection under the FREE package will compel the clients to reach your business and ask for queries. You can take advantage of this opportunity and convert a user into a customer.

5. Invest in Google Ads [For Quick Leads]

If you don't want to wait for long and are looking for strategies with quick results, Google Ads is an effective option to choose from. With Google Ads, you can expect quick leads that no other marketing strategy can provide you. However, Google Ads only delivers you results till you pay for it. In short, the more you invest, the more you earn. Simultaneously, Google Ads gives you the liberty to reach high-potential clients through audience targeting. It requires significant investment; hence you should prefer hiring a professional Google Ads marketing professional to handle your budget and Ad account.

6. Encourage Your Clients for Reviews & Testimonials

A website with testimonials has a high probability of getting leads compared to other websites without any testimonials. Reviews and testimonials from previous customers affect decision-making. Hence you must take advantage of this tactic and encourage your previous customers to review your service. Numerous third-party websites are available that collect user reviews and show them on the search results. Getting reviews on your Google My Business listing is also important to tell your quality to new customers.

7. Maintain a Fully Responsive Website: Nevertheless, your entire marketing efforts will go into vain if you are unable to serve your clients well. Your roofing business website is the 1st face that a client sees. Hence, it's crucial to maintain a smooth and fully-responsive website. Your website must run flawlessly on all devices and include relevant content, rich media alongside CTAs. Offering top-class user-experience to your clients will ultimately benefit your roofing business to enlist new clients onboard. Else, clients will bounce back to your competitors with the expectation of high-quality service & user-experience.

NOTE: Soon, website speed will place a major role in ranking your website in SERP (Search Engine Result Pages).

Once you bring these tips into your practice, your business will witness a significant hike in traffic and leads. The effort of converting leads into sales entirely depends upon your sales team. So, without any delay, start implementing these tips and amplify your profit alongside the business.